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CMA is Investigating OTAs
CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW
Shopify vs WooCommerce Comparison
In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders… READ NOW
Our Google Analytics Glossary for Beginners
Our Google Analytics Glossary for Beginners One of our latest expert feature articles explained the basics of Google Analytics for hoteliers and explained where and how to begin. However, when reading… READ NOW
Why a Full-Service Digital Marketing Agency?
Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW
What Should You Do in a PR Crisis?
What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW
10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW
Redefining Digital Marketing with Google
With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within the hotel sector. However, this… READ NOW
How Not to Do Influencer Marketing
How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think… READ NOW
Keyword Research for WordPress PPC Campaigns
Keyword research stands as the cornerstone of successful PPC (Pay-Per-Click) campaigns, especially when operating within the WordPress ecosystem. This crucial step determines the success or failure of your advertising efforts. In the UK's competitive digital landscape, understanding the nuances of… READ NOW
Attribution Modelling
What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for… READ NOW