Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Be Aware of Unsolicited Replies on Social Media

It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW

Tracking Conversion Events in Google Ads

The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for… READ NOW

What Should You Do in a PR Crisis?

What Should You Do in a PR Crisis? At some point within your career in hospitality, you will have to deal with a bad press article, review or feature, it's… READ NOW

Up Your SEO Game for Black Friday

The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW

Redefining Digital Marketing with Google

With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within the hotel sector. However, this… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW

Top 10 Pinterest Tips

A picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin… READ NOW

Insights into Instagram

Social media marketing can be a minefield. When should you post? How many followers should you have? Sometimes these questions can put you off getting your brand out there. The benefits of using Instagram for your business are tenfold, so… READ NOW

A Guide on Boosting Room Occupancy

A Guide on Boosting Room Occupancy If you weren't able to make it along to the ‘Fully Booked’ seminar at the Independent Hotel Show 2015, don’t panic. We've gone to… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW