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Should I use PPC for my Ecommerce Store?
In the ever-expanding digital landscape, the success of an e-commerce store relies heavily on effective marketing strategies. Pay-per-click (PPC) advertising stands as one of the prominent avenues for driving traffic… READ NOW
3 Mistakes You’re Making with Your Hotel Digital Marketing
3 Mistakes You’re Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren’t eating into your profits, that’s why. So what can you do to make… READ NOW
What Makes Customers Follow or Unfollow?
As experts in social media marketing, we always stress the importance of social media in a successful marketing strategy. Our digital marketing team are always delving deeper to find out more information on customer behaviour and trends in order to… READ NOW
The Power of PPC Brand Campaigns
The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC) campaigns have proven to be an invaluable tool for… READ NOW
A Guide on Boosting Room Occupancy
A Guide on Boosting Room Occupancy If you weren't able to make it along to the ‘Fully Booked’ seminar at the Independent Hotel Show 2015, don’t panic. We've gone to… READ NOW
How Getting Reviews Will Get You More Bookings
How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how… READ NOW
Mobile Hotel Bookings to Boom
We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch & Associates hotel consulting, explained that… READ NOW
Is There Too Much Sympathy on Facebook?
Checking your Facebook newsfeed generally brings up a mismatch of different stories – that guy you were dating has been promoted, that person you went to school with has gotten engaged, someone else has found a new band that you… READ NOW
Wired Media's Guide to Ecommerce SEO
In today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic,… READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW
10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW
How to Make Your Brand an Insta-Icon
Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These days, people want to know more about… READ NOW