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Shopify vs WooCommerce Comparison
In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two leading contenders… READ NOW
10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW
SEO Competitor Analysis for Your WordPress Website
In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) stands out as a crucial element for any website aiming to thrive online. One effective strategy to stay ahead… READ NOW
Up Your SEO Game for Black Friday
The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW
How Getting Reviews Will Get You More Bookings
How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how… READ NOW
Attribution Modelling
What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW
Wired Media's Guide to Ecommerce SEO
In today's hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it's a necessity. E-commerce SEO is the key to unlocking higher organic traffic,… READ NOW
PPC Performance Max: New Functionality
In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the… READ NOW
What Are Google SERP Features
In the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions, products, services, and information. As a result, ranking high on… READ NOW
5 Tips for Driving Engagement
In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW
Why Marketing Gimmicks Don't Work
Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into… READ NOW