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Be Aware of Unsolicited Replies on Social Media
It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW
How to Conduct Effective Hotel SEO Competitor Analysis
In the dynamic world of digital marketing, Search Engine Optimisation (SEO) has become a crucial aspect for hotels to enhance their online presence and attract potential guests. A key component… READ NOW
Mobile Hotel Bookings to Boom
We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch & Associates hotel consulting, explained that… READ NOW
Banning Influencers is Not the Answer
Recent events (like the one we covered in our How Not To Do Influencer Marketing blog have seen the world of social media marketing for hotels be questioned and debated. In fact, it has got so heated that the Competition and… READ NOW
Google Algorithm Changes
Google Algorithm Changes To Downgrade Sites With Copyright Notices Google has announced a controversial change to their algorithm which dictates the ranking of search results on their site. Changes to Google's code are nothing new, but these latest major updates… READ NOW
Driving Direct Bookings is the Biggest Challenge for Hotels
Driving Direct Bookings to your Hotel is the Biggest Challenge Driving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world,… READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW
What is SEO?
We often find that when we talk to new clients about the services we offer and how we can help. One questions pops up more than most. What is SEO? SEO stands for Search Engine Optimisation, in its simplest term,… READ NOW
10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW
A Guide on Boosting Room Occupancy
A Guide on Boosting Room Occupancy If you weren't able to make it along to the ‘Fully Booked’ seminar at the Independent Hotel Show 2015, don’t panic. We've gone to… READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora… READ NOW