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10 Simple Steps to Great Web Copy
10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW
Top 10 Pinterest Tips
A picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin… READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW
What is a Commercial Health check?
An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news came out about an exciting… READ NOW
Understanding And Optimising Your Cost Per Click (CPC)
Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. In this article, we'll begin by explaining… READ NOW
Is Keyword Research Important for PPC Campaigns?
In the world of online advertising, Pay-Per-Click (PPC) campaigns have become a cornerstone for businesses aiming to increase their visibility and drive traffic to their websites. However, amidst the plethora… READ NOW
Mobile Hotel Bookings to Boom
We are all aware of the growth in mobile and for the hotel industry it is rapidly increasing in its importance for room bookings in particular. Robert Rauch, president of San Diego-based R.A. Rauch & Associates hotel consulting, explained that… READ NOW
Why a Full-Service Digital Marketing Agency?
Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today's competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW
How To Launch a Summer Online Marketing Campaign For Your Hotel
How To Launch a Summer Online Marketing Campaign For Your Hotel If you haven’t got yourself a sassy summer campaign for your hotel in the pipeline already, you’re probably just… READ NOW
The Art of Producing Creative Content
The Art of Producing Creative Content According to Mobile Marketing Magazine, seven in ten people in the UK own a smartphone. This is hardly surprising when looking around at the… READ NOW
Our Top Five Hotel SEO Tips
Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to… READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW