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How Getting Reviews Will Get You More Bookings
How Getting Hotel Reviews Will Get You More Bookings Inviting a blogger to review your hotel can do wonders for your bookings, but why? Read on to find out how… READ NOW
10 Reasons Your PPC Campaigns Are Not Working
Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it's not uncommon for PPC campaigns to fall short of… READ NOW
Redefining Digital Marketing with Google
With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within the hotel sector. However, this… READ NOW
SEO Competitor Analysis for Your WordPress Website
In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) stands out as a crucial element for any website aiming to thrive online. One effective strategy to stay ahead… READ NOW
Driving Direct Bookings is the Biggest Challenge for Hotels
Driving Direct Bookings to your Hotel is the Biggest Challenge Driving direct bookings is ranked as the biggest challenge for hoteliers of all sizes in all locations across the world,… READ NOW
Tracking Conversion Events in Google Ads
The Crucial Role of Tracking Conversion Events in Google Ads In today's digital marketing landscape, staying competitive means more than just running ads; it's about understanding your audience, optimising campaigns,… READ NOW
How Not to Do Influencer Marketing
How Not to Do Influencer Marketing Here at Wired Media, we appreciate that some hoteliers do not believe that social media marketing for hotels is worth it. These things you think… READ NOW
Why Marketing Gimmicks Don't Work
Why Marketing Gimmicks Don't Work 2016 has been full of new marketing tricks and hacks, including some interesting but questionable gimmicks. Whilst many brands are still struggling to come into… READ NOW
Be Aware of Unsolicited Replies on Social Media
It has become apparent in the last few months that there is a new trend within social media, with some accommodation providers appearing in replies unannounced.We will refer to this practice as creating unsolicited replies and mentions.This usually happens when a guest… READ NOW
Up Your SEO Game for Black Friday
The holiday season is crucial for a successful year. During these months a large chunk of revenue is expected, so it is important to optimise your website to take advantage of any seasonal sales opportunities. One of the most popular… READ NOW
Tracking Conversions in Google Analytics
Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when investing in online marketing. Conversions are the lifeblood of online success, and measuring… READ NOW
Demystifying Canonical Tags in SEO
In the world of SEO, one term that often crops up is "canonical tag." For those not well-versed in the intricacies of search engine optimisation, this term might sound like complex jargon. However, understanding canonical tags is crucial for website… READ NOW