Insights

News, thoughts and advice from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

Tracking Conversions in Google Analytics

Conversions are essential to understand and optimise the customer journey, feed data into marketing platforms such as Google Ads and understand the Return of your Investment when… READ NOW

Understanding Google Ad Rank

As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts… READ NOW

Understanding Performance Metrics In Google Ads

When it comes to running successful Google Ads campaigns, understanding performance-based metrics is important. These metrics provide valuable insights into the effectiveness of… READ NOW

Web Design Top Tips to Boost Conversions

A well-designed website can significantly impact your online success, and one of the key metrics to gauge this success is conversion rate. Conversions, whether it’s making a… READ NOW

Why Your Website Needs A Blog For SEO

In the ever-evolving world of search engine optimisation (SEO), staying ahead of the curve is crucial to maintain a competitive online presence. Google,… READ NOW

PPC Performance Max: New Functionality

In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as… READ NOW

10 Reasons Your PPC Campaigns Are Not Working

Pay-Per-Click (PPC) advertising can be a powerful tool for driving traffic, generating leads, and boosting sales for your business. However, it’s not uncommon for PPC campaigns to… READ NOW

Understanding And Optimising Your Cost Per Click (CPC)

Cost Per Click (CPC) is a fundamental metric in Google Ads, and understanding how to improve it can significantly impact your marketing campaigns. READ NOW

Wired Media's Guide to Ecommerce SEO

In today’s hyper-competitive online marketplace, optimising your e-commerce website for search engines is not just a choice; it’s a necessity. E-commerce SEO is… READ NOW

What is above the fold Content?

When it comes to web design, the term “above the fold” holds immense significance. It represents the content that’s immediately visible to users when they land on… READ NOW

Shopify vs WooCommerce Comparison

In the ever-evolving landscape of e-commerce, selecting the right Content Management System (CMS) is a pivotal decision for businesses looking to establish or expand their online presence. Two… READ NOW

The Importance of Technical SEO

In the ever-evolving digital landscape, having a strong online presence is crucial for the success of any business. One of the fundamental aspects of optimising your website for… READ NOW

A Beginners Guide to Hreflang

A Beginner’s Guide to Hreflang: The SEO Multilingual Solution If you’re new to the world of SEO (Search Engine Optimisation) and the term “Hreflang” has you scratching your head,… READ NOW

Why a Full-Service Digital Marketing Agency?

Maximizing ROI: Why a Full-Service Digital Marketing Agency Is Your Best Bet In today’s competitive digital landscape, businesses are constantly seeking ways to maximise their return on investment (ROI) in… READ NOW

Choosing a Specialist WordPress Agency

Title: Top 5 Reasons for Choosing a Specialist WordPress Agency In today’s digital era, a strong online presence is the cornerstone of success for businesses… READ NOW

Demystifying Canonical Tags in SEO

Demystifying Canonical Tags in SEO: A Non-Technical Guide In the world of SEO, one term that often crops up is “canonical tag.” For those not well-versed in the… READ NOW

Page Speed and its effects on Performance

The Impact of Website Page Speed on Performance and ROI Website page speed is a critical factor that significantly influences a website’s performance… READ NOW

The Power of PPC Brand Campaigns

The Power of PPC Brand Campaigns: Why They Matter in Digital Marketing In the fast-paced world of digital marketing, Pay-Per-Click (PPC)… READ NOW