Digital Marketing

Marketing Insights from Team Wired

From industry articles to blogs about our latest work, you can take a look and get to know us a little bit better right here.

PPC Performance Max: New Functionality

In the ever-evolving world of digital advertising and Pay Per click, staying ahead of the curve is essential for marketers seeking to optimise their campaigns. Google, as one of the… READ NOW

CMA is Investigating OTAs

CMA is Investigating OTAs It's hot off the press that consumers may have fallen victim to being misled when booking hotels. With the latest news reports highlighting the need for… READ NOW

3 Mistakes You’re Making with Your Hotel Digital Marketing

3 Mistakes You’re Making with Your Hotel Digital Marketing When it comes to generating bookings for your hotel, direct is best. Why? Because large commission fees aren’t eating into your… READ NOW

How to Make Your Brand an Insta-Icon

Setting up an account is relatively easy. Gaining followers and creating meaningful engagement? That's the tough bit. As experts in taking care of social media, this is where we can help you out. These days, people want to know more about… READ NOW

Attribution Modelling

What is Attribution Modelling? Attribution modelling is the process of understanding the purchase journey of your customers, analysing data to ensure you are investing in the right areas to… READ NOW

Understanding Google Ad Rank

As an experienced PPC agency, we understand the importance of Ad Rank in the ever-evolving landscape of Google Ads. Ad Rank is a critical metric that directly impacts the visibility… READ NOW

How Does Your Five-Star Hotel Measure Up?

Here at Wired, we have put together a special infographic for hoteliers which details how five star hotels social media statistics vary across the UK. We have spent months reviewing over 376 five star properties social media channels across England, Wales, Scotland and Northern Ireland.… READ NOW

What is a Commercial Health check?

An interview with Kym Kapadia, Vice President Commercial at Michels & TaylorWe've worked with Michels & Taylor for a long time and have seen first-hand how they help hotels reach their maximum potential. When the news came out about an exciting… READ NOW

10 Social Media Dos & Donâts

Considering a huge part of what we do is to take care of social media marketing for our clients, we at Wired think of ourselves as being pretty smart when it comes to mastering the art of having online conversations,… READ NOW

A Guide on Boosting Room Occupancy

A Guide on Boosting Room Occupancy If you weren't able to make it along to the ‘Fully Booked’ seminar at the Independent Hotel Show 2015, don’t panic. We've gone to… READ NOW

Redefining Digital Marketing with Google

With a New Year upon the horizon, we thought we'd let you in on a not so well kept secret. On Monday 29th February, Hotelympia will be back for its 2016 installation of innovation within the hotel sector. However, this… READ NOW

SEO Competitor Analysis for Your WordPress Website

In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) stands out as a crucial element for any website aiming to thrive online. One effective strategy to stay ahead… READ NOW

Top 10 Pinterest Tips

A picture is worth a 1000 words Utilise Pinterest as a powerful tool, to promote brands, products or services Make sure all social media platforms are integrated– Verify your website, link up with Facebook and Twitter accounts, add the ‘Pin… READ NOW

Our Top Five Hotel SEO Tips

Google is a tricky beast. We need it now, more than ever, in order to bring in customers and fill bedrooms but for some reason your hotel may not be appearing for the search terms you feel are the most relevant to… READ NOW

What Are Google SERP Features

In the vast digital landscape of the internet, Google remains the undisputed king of search engines. Millions of users turn to Google every day to find answers to their questions, products, services, and information. As a result, ranking high on… READ NOW

10 Simple Steps to Great Web Copy

10 Simple Steps to Great Web Copy 79% of people skim read when reading online, so keep it short, simple and easy to follow. Think about how you use the… READ NOW

5 Tips for Driving Engagement

In recent years, hotel social media marketing has become the most popular tool for driving engagement within the content marketing spectrum. From the Facebook ‘Like' to the ‘Retweet' on Twitter, as social users we are engaging day in, day out… READ NOW

July Digital Marketing Overview

Find below our round-up of the biggest or most interesting stories to come out of the digital marketing world over the month of July. O2 turns to Twitter for damage limitation during network outage July was a month to forget… READ NOW