How to Use Heatmaps to Discover Conversion Barriers on High-Traffic Web Pages
Analysing Heatmaps to Identify and Remove Conversion Bottlenecks Have you ever wondered why some high-traffic web pages on your site don't convert as they should? Despite having loads of visitors, these pages can often fall flat when it comes to… READ NOW
A/B Testing Beyond the Basics: Creative Ideas for Improving Website Conversion Rates
Unconventional A/B Testing Tactics That Deliver Significant CRO Gains Welcome to the new year, 2025! If you're serious about boosting your website's performance, then diving into A/B testing with a pinch of creativity can be your golden ticket. Forget the… READ NOW
The Role of Trust Signals in CRO: Building Confidence to Boost Web Conversions
How Trust Elements Like Reviews and Certifications Improve Conversion Rates Remember when shopping online felt a bit like rolling the dice? You weren't sure if you’d get what you paid for, or if your bank details were being whisked away… READ NOW
Using Behavioural Analytics to Optimise Checkout Flows for Fewer Website Abandonments
Tracking User Behaviour to Streamline Checkout Processes and Reduce Drop-Offs Picture this: a customer is browsing through your online store, carefully selecting products to add to their basket. They've spent time on your site, showing interest in what you offer.… READ NOW
Micro-Commitments: A Step-by-Step Strategy for Driving More Website Leads and Sales
Creating Micro-Commitment Opportunities to Gradually Increase Conversions Let's set the scene: you're browsing a website, and just as you're getting interested, you're hit with a hefty sign-up form with endless fields to fill. You hesitate, perhaps roll your eyes, and… READ NOW
