CRO Agency for Universities

A key pillar of Wired Media’s service portfolio, A/B Testing serves as the backbone for data-driven decision making. We fracture your audience into smaller segments to measure their reactions against various versions of your university’s digital assets. This way, we generate insights into what works best for your institution – from website layouts, ad copies, CTA buttons to email campaigns. By implementing A/B testing, we help your university to optimise landing pages, improve conversion rates and, ultimately, drive more enrolments.

Our heat tracking service is an invaluable tool for understanding your users. We use it to analyse web user behaviour, detect patterns, and make strategic adjustments to your digital content. Through heat maps, we can identify where users click the most on your website, the sections they scroll and spend much time on, which is critical in creating a better user experience, gravitating towards lead generation and successful conversion.

Our thorough browser and device analysis informs optimisation strategies on how your digital content is being accessed. As part of our arsenal, we break down user behaviours based on the type of devices and browsers used, from desktops to mobile devices, Firefox to Chrome. This understanding allows us to tailor your website to deliver the best possible user experience and ensure optimal performance across all platforms, enhancing your chances for higher conversion rates.

Wired Media utilises Google Analytics to generate comprehensive reports on your website’s traffic, user behaviour, and engagement levels. Our team guides you through the data, interpreting it into actionable insights that drive informed strategies. The goal of this service is to fully optimise your digital presence, amplify your marketing efforts and boost the conversion rates of potential students.

At Wired Media, we understand that user interactions aren’t limited to online engagements. Through our phone call tracking service, we can uncover valuable data that links your online marketing efforts to offline conversions. This allows us to attribute conversions correctly and better inform strategic adjustments in your campaigns.

We take utmost care in ensuring that the data we provide is accurate and reliable. With our rigorous data validation techniques, we ensure to filter out web spam, double-check metrics, and reconcile your data sources. By ensuring data accuracy, we help your university create trustworthy and effective strategies that are centred on real and relevant insight.