Hotel PPC Agency

PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your hotel website on a daily basis. PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing. Your hotel’s PPC ads will show when a potential guest searches with the keyword you are bidding on, and you only pay when a potential guest clicks on your advert, not when it’s displayed to them.

We can set up and manage your hotel’s PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control. Hotel PPC works best when aligned with your SEO strategy, so you can reach as many potential guests as possible. Using information from your hotel’s SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of major events or special offers.

Understanding the Hotel Audience: The hotel industry caters to a diverse clientele, encompassing both leisure and business travellers. Leisure travellers often seek accommodations for vacations, family trips, or cultural experiences, while business travellers require lodging for work-related purposes. In the UK, international arrivals have been on the rise, with 52% of hotel check-ins attributed to overseas guests, particularly from the US, Germany, France, Australia, and Italy. This influx suggests a growing demand for accommodations that appeal to a global audience.

Hotel Industry Statistic: The UK’s hotel sector has demonstrated resilience and growth. In May 2023, room occupancy rates reached 78%, matching pre-pandemic levels from May 2019. This steady occupancy indicates a robust demand for hotel accommodations. Additionally, the global online travel industry was valued at £512.5 billion in 2023 and is projected to reach £1.26 trillion by 2032, with key trends driving growth including the increasing use of smart devices and the rising popularity of solo travel.