Home > Public Sector Digital Marketing > Public Sector PPC

Public Sector PPC Agency

Data Driven Public Sector Pay Per Click that provides a high ROI

PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your public sector website to help drive more leads and increase conversions.

 

 

25+ Years Experience
Results Driven
UK Based Team

Get in touch with us and we’ll get back to you within 24hrs

Our team are ready to help take your digital marketing to the next level, and grow your business online. Contact us today for a free discovery session, we will show you our approach and how we can help you hit your growth targets this year.

Our Public Sector PPC Services

Services Icon

Google Ads

For public sector businesses, advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your products in front of potential customers – trust us: it works.

Services Icon

Landing Page Optimisation

With our in-house team of web designers and developers, we can craft conversion rate-optimised landing pages for your public sector PPC campaigns. PPC visitors behave differently to organic visitors to your website, so a carefully designed landing page can mean the difference between a clicker and a customer.

Services Icon

Remarketing

If you’re investing in paid search to attract new guests, you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your public sector website and are an effective way of converting users who have abandoned their baskets.

Services Icon

Microsoft Ads

We love Microsoft Ads, because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising for your public sector website, then running ads across Yahoo and Bing is definitely something you want to consider.

Services Icon

Display

If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing mix. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your public sector website.

Services Icon

YouTube

Got great video content? Then running ads on YouTube is a no-brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your products to in-market, captive audiences en-masse.

Case Study:

Mick George

 

Case Study:

Butcombe

 

Case Study:

Red Paddle

 

Strategic Pay Per Click Management for the Public Sector

PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your public sector website on a daily basis.

 

PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing.

 

Your public sector PPC ads will show when someone searches with the keyword you are bidding on, and you only pay when a potential customer clicks on your advert, not when it’s displayed to them.

 

We can set up and manage your public sector PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control.

 

Public sector PPC works best when aligned with your SEO strategy, so you can reach as many potential customers as possible.

Using information from your public sector business’ SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of major events or special offers.

 

You can use public sector PPC to reach new and existing customers, showcasing your retail business as well as promotional offers and rates.

 

People don’t always book the first time they visit a website. Using remarketing, purpose-designed ads, and data segmentation, we can reach these guests so they return to your website and book, turning a wasted click into a direct purchase.

 

We combine data-driven public sector PPC campaigns with tailored landing pages with relevant and well-written copy, with a clear call to action, so we can convert your retail website visitors into repeat customers.

 

Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your retail company, and exceed your business goals.

 

Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your hotel, and exceed your business goals.

Book a free website growth consultancy session

Our team are ready to help take your website to the next level and grow your business online. Contact us today for a free discovery session and we will show you our approach and we can help you hit your growth targets this year.

Other Public Sector Services

Services Icon

SEO

Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more ROI.

Find Out More
Services Icon

Paid Social Media

Our social media specialists have worked with public sector businesses, both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.

Find Out More
Services Icon

Web Design

Our skilled team of web developers and designers have designed and developed hundreds of websites for the hotel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

Find Out More

Your Team

Richard Weathered
Head of SEO
Joel Green
Head of PPC
Adam Taylor
Data analysis
Sam Beasley
Head of Development
Tom Beasley
Client Services
Saqib Akram
Data Engineer

Get in touch with us and we’ll get back to you within 24hrs

 

 

Get in touch today and one of our experienced team will arrange a call to discuss your Hotel’s requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

GET IN TOUCH

Public Sector PPC Insights

Increasing Conversion Rates for Affiliate Websites Through PPC

Boosting Website Conversion for Affiliate Websites PPC - Blog Post by a PPC Service Company for Affiliate websites's Affiliate marketing can sometimes feel like a long game of patience. You spend time building quality content, optimising SEO, and nurturing relationships…
READ NOW

Improving SEO for Taxi Companies in Lincoln with Google Search Console

Introduction To SEO: Lincoln Businesses - Blog Update by an SEO Management Agency in Lincoln So you're running a taxi company in Lincoln, and you're keen on drawing more local customers. You know that digital visibility is key, especially with…
READ NOW

Utilising Your Off-licenses Blog for SEO: Content Ideas and Strategy

Maximising Blog Potential for SEO Growth: Insights by an SEO Specialist for Off Licenses In the ever-changing digital world, where your off-license competition keeps adapting, you need to focus on new ways to drive traffic to your site. Blogging is…
READ NOW

Launching a PPC Campaign for Sports Clubs: Best Practices

Sports PPC Budget Tips - Update by a PPC Marketing Team for Sports clubs If you've found your way here, you're likely keen to ramp up the digital marketing efforts of your sports club. Whether you're looking to attract more…
READ NOW

Increasing Conversion Rates for Pet Care Brands Through PPC

Pet Care Brands Website Conversion PPC Strategies - Insights by a PPC Marketing Company for Pet Care Brands's You've got a pet care brand, and you're keen on improving your conversion rates. Maybe you've already tried a few marketing tactics,…
READ NOW

Using Google Search Console to Enhance SEO for Hospitality Companies in Farnborough

Getting To Grips With SEO: Farnborough Businesses Imagine you're running a bustling hotel or a quaint bed and breakfast in Farnborough. You've got your hospitality game down pat, guests coming…
READ NOW

Technical SEO Fixes for Cam Mortgage Companies: Website Optimisation Strategies

Getting To Grips With SEO: Cam Businesses - Blog Update by an SEO Growth Consultancy in Cam It's no secret that the mortgage market in Cam can be fiercely competitive. As a mortgage company, you've probably spent a lot of…
READ NOW

Tracking SEO Performance for Property Management Companies: Using Search Console and GA4 Effectively

Tracking SEO Performance: Content by an SEO Specialist for Property Management If you're in the property management business, you know that staying ahead of the competition in the digital world is crucial. You've probably heard about SEO, but knowing how…
READ NOW

A Step-by-Step Guide to PPC Success for Dover Dental Surgeries

  Starting Strong with PPC: Dover Businesses - Content Piece by a PPC Marketing Company in Dover If you're running a dental surgery in Dover, you might be thinking about ways to bring in more local patients. One of the…
READ NOW

Utilising Analysis Tools to Refine a Restaurants Website

Utilising Analysis Tools to Refine Websites: Web Article by a Web Design Growth Consultancy for Restaurants Have you ever looked at your restaurant's website and thought it could be performing better? You're not alone. Many restaurant owners feel the same…
READ NOW

Creating a High-Impact SEO Content Plan for Cirencester Mortgage Companies

Beginners Guide To SEO: Cirencester Businesses - Content by an SEO Marketing Agency in Cirencester Isn't it frustrating watching your competitors in the Cirencester mortgage industry rank higher than you on search engines like Google? You know you have a…
READ NOW

Launching a Robust PPC Drive for Tree Surgeons

PPC for Tree Surgeons: A Quick Guide - Web Article by a PPC Growth Team for Tree Surgeons In a world where digital marketing has become crucial for business success, tree surgeons are no exception. While your skills in shaping…
READ NOW

Key Reasons SEO is Essential for Ashford Electricians in 2024

Introduction To SEO: Ashford Businesses - News Post by an SEO Marketing Business in Ashford You've probably noticed that just having a website is no longer enough. If you're an electrician based in Ashford, you might wonder how to get…
READ NOW

Optimising your Car Dealerships website Navigation to Improve SEO

Improve SEO with Better Navigation: Article by an SEO Business for Car Dealers In the fast-paced world of car sales, getting your online presence right can make a huge difference. You have probably spent time making sure your website looks…
READ NOW

How to Build a Successful PPC Campaign for Charities

PPC Campaign Guide for Charities - Content Piece by a PPC Organisation for Charities So, you're involved with a charity and want to make a real impact using Pay-Per-Click (PPC) advertising. In the evolving landscape of digital marketing, PPC offers…
READ NOW