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Law Firm PPC Agency

Data Driven Legal Pay Per Click that provides a high ROI

Discover the power of Wired Media’s PPC (pay-per click) solutions tailored exclusively for law firms. Maximise your online presence, attract qualified leads, and boost ROI with our proven strategies.

25+ Years Experience

Results Driven

UK Based Team

Book a free Law Firm PPC consultancy session

Our team are ready to help take your Law Firm Pay Per Click to the next level, and grow your business online. Contact us today for a free discovery session, we will show you our approach and how we can help you hit your growth targets this year.

Google Ads

For law firms, advertising on Google is essential. With over 3 billion daily internet searches, displaying ads to users actively seeking relevant keywords is a proven strategy for positioning your services in front of potential clients – believe us, it delivers results.

Landing Page Optimisation

Utilising our in-house team of web designers and developers, we have the capability to create landing pages tailored for optimal conversion rates in your legal services PPC campaigns. PPC traffic exhibits distinct behaviour compared to organic visitors, making a thoughtfully designed landing page pivotal in transforming a clicker into a valued customer.

Remarketing

When you’re allocating resources to paid search to attract new website visitors, it’s crucial to establish remarketing campaigns. These campaigns, employing custom audience lists, exclusively present ads to individuals who have previously explored your law firm’s website. They prove highly efficient in re-engaging users who may have abandoned their online interactions, thereby enhancing the chances of converting them into clients.

Microsoft Ads

We have a strong affinity for Microsoft Ads because they consistently yield impressive outcomes, including reduced cost-per-clicks, improved traffic quality, and increased revenue value. If you’re considering investing in search advertising for your legal services website, including Yahoo and Bing in your ad strategy is a smart choice worth exploring.

Display

To effectively reach users throughout their entire online experience, integrating display ads into your marketing strategy is essential. These visually appealing ads, featured on platforms like The Guardian, serve as a powerful tool for reinviting visitors to your law firm’s website.

YouTube

If you have compelling video content, advertising on YouTube is a clear choice. With ads priced as low as £0.01 per view, YouTube campaigns offer an excellent opportunity to showcase your products to large, engaged, and ready-to-engage audiences.

PPC Case Study: Coveya

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PPC Case Study: Dynamik

Paid Social Case Study: Martha Jackson

Pay Per Click Campaign Specialists for Solicitors and Law Firms

In the competitive world of legal services, harnessing the potential of professional PPC (Pay-Per-Click) advertising is paramount.

At Wired Media, we specialise in crafting tailored PPC campaigns exclusively for law firms. Our expertise extends beyond mere clicks; we focus on creating websites designed to convert visitors into loyal clients seamlessly.

We understand the nuances of legal industry advertising, targeting the right keywords and demographics to ensure your budget is well spent. Our experts empower your firm not just to drive traffic but to achieve measurable, revenue-generating results.

From optimising ad copy to implementing advanced tracking tools, we continuously refine your campaigns for maximum ROI.

Moreover, our website development team specialises in crafting user-friendly, conversion-focused websites that instil trust and confidence in potential clients.

With Wired Media as your partner, you’ll have the tools and expertise to stand out in the legal industry and turn website visitors into valuable clients who trust your expertise and commitment.

Wired Media have delivered exceptional service, offering strategic and practical PPC, SEO and website advice, which has helped increase leads and sales. Joel is an expert in managing PPC, and is a pleasure to work with, providing exceptional service, always going beyond to deliver the best for us.

Amanda Woollaston, Coveya

SEO

Our in-house SEO team offers a comprehensive array of services, spanning technical analysis, migrations, keyword research, content creation, and link-building. We aim to elevate your search engine ranking, increase website traffic, and boost your website’s ROI.

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Paid Social Media

Our team of social media experts have partnered with law firms of various sizes, developing and executing successful social media campaigns that fulfil clients’ goals.

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Web Design

Our team of web developers and designers have created and built numerous websites tailored for the legal services sector. These websites are meticulously crafted with your target audience in focus, aimed at driving traffic and elevating your conversion rates.

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Your Senior Team

Adam Taylor

Managing Director

Joel Green

Head of PPC

Richard Wethered

Head of SEO

Sam Beasley

Head of Development

Saqib Akram

Head of Data

Tom Beasley

Client Services Director

PPC Audiences and Personas for Law Firms

1. The Importance of Audience Targeting in PPC for Law Firms: Law firms utilising PPC campaigns must carefully define their target audience to ensure that their advertising spend is efficient and effective. Research shows that 74% of consumers visit a law firm’s website to take action, making it crucial for ads to reach the right people. Audience targeting allows law firms to tailor their campaigns based on demographics, interests, and online behaviours, such as previous interactions with legal content or related websites. This strategic approach leads to a higher conversion rate as ads are more likely to reach potential clients who are actively seeking legal services.

2. Understanding Target Personas for Law Firms: Creating detailed personas is essential for law firms to effectively reach and communicate with potential clients. Common personas include individuals facing legal issues for the first time, small business owners needing legal advice, or professionals seeking personal legal assistance. These personas vary greatly in their needs and online behaviours. For instance, a persona like ‘Divorcee Dana’, a middle-aged individual navigating divorce, will likely respond to keywords around “family law services” and content that empathises with the emotional and legal complexities of divorce.

3. Keywords and Search Intent in Legal Services: Keywords in legal PPC campaigns must align with the specific legal services offered and the common queries potential clients might have. Broad terms such as “lawyer” or “legal help” are highly competitive and may not yield the best ROI. More specific long-tail keywords, such as “commercial property solicitor London” or “Birmingham employment law advice”, can attract users with clearer intent, which typically leads to higher engagement and conversion rates. Understanding the intent behind searches—whether informational, navigational, or transactional—helps in crafting more effective ad copies and landing pages.

4. Statistics on PPC Success in the Legal Sector: PPC campaigns in the legal sector often see a higher cost-per-click (CPC) due to the competitive nature of the market, but they can also offer substantial returns with proper targeting. The average conversion rate for legal services PPC is around 7%, compared to a 3.75% average across all industries. Law firms that optimise their PPC strategies by focusing on highly targeted keywords and refining their ad placements based on performance data can see an increase in high-quality leads. For example, geo-targeting ads to appear to users within specific locations where the firm operates can significantly increase relevance and conversion potential.

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