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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
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Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

Pay-per-click services for Lacock businesses

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Google Ads

Reach customers searching for an offer that suits your business. We review intent, keyword groups and advert messages alongside landing-page performance, using acquisition costs and the quality or value of conversions to guide improvements.

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Microsoft Ads

Test another search audience with a defined budget and commercial goal. We assess relevant terms and landing-page routes, then review the cost and quality of the response before recommending further investment.

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Paid Social Media

Give people a clear reason to consider a visit, purchase or enquiry. We test creative and audience choices against your agreed goals, reviewing available sales feedback alongside the results reported by the platform.

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AI Ads

Assess paid advertising in ChatGPT and other AI advertising environments where access and eligibility allow. We consider audience fit, placement options and measurement before recommending a controlled test with a clear business objective.

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Remarketing

Support customers who need more time to decide with a relevant next step. Where consent and platform requirements permit, we plan follow-up messages, use exclusions and manage frequency to keep advertising useful.

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Data Analysis

Understand which customer actions your reports are counting. We review GA4 and platform conversions, check tracking definitions and explain attribution differences, then use available booking, sales or enquiry outcomes alongside costs.

Butcombe case study

 

Smiths News Recycle case study

 

Red Paddle case study

 
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Butcombe case study

Butcombe needed a more manageable website and a better understanding of its marketing performance across pubs, restaurants, hotels and an online shop. We brought the website and digital marketing work together around the customer journey.

The wider programme recorded 1,500% more organic sessions, 124% more website goal conversions and a 24% increase in average session duration. PPC cost per click fell by 56%.

An easier route through the website and clearer reporting helped the team understand how customers found the business and took the next step.

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1,500%
More organic sessions
56%
Lower PPC cost per click
124%
More website goal conversions
24%
Longer average session duration
Quote Start
We had a good feeling from the Wired Media team from the first meeting and our instinct proved right. Tom and Sam have felt like members of our own team throughout the planning and execution of our new website. They challenged our thinking, while supporting the initiative and we have always felt they have our best interests at heart. Working with them is an enjoyable process which is why we are continuing our relationship with them for phases 2 and 3 of our vision. Just to note, as a digital business ourselves we haven't given them an easy ride, they have had developers, architects and UX'ers to satisfy as well as our own QA engineers reviewing their work at every stage. We would happily recommend them to anyone looking for a professional, dedicated and inspiring website development team.
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Emma Benham, Gravity9 - ★★★★★ Google Review

Pay-per-click for Lacock with customer value behind each campaign decision

Give bookings, purchases and enquiries their own priorities. A table booking, an online order and a service request involve different customer decisions. We help Lacock businesses define the response they want and build PPC campaigns around that journey, with a sensible acquisition cost and clear measures of progress.

Make the offer and availability clear. Where your business takes bookings, campaign messages and landing pages should reflect the experience customers can actually reserve. For retail or services, we review the information needed to choose a product or assess a request, alongside page speed and mobile usability.

Bring relevant experience from the county and beyond. Our clients include Butcombe, which has pubs and inns in Wiltshire, and Smiths News Recycle, part of a group with an office in Wiltshire, alongside Red Paddle. Hospitality, service orders and retail purchases each need a different approach to turning interest into a useful response.

Use reporting to guide the next improvement. We review search terms, advert relevance and Quality Score diagnostics together with conversion tracking and available customer outcomes. Looking at acquisition costs and customer value helps us decide which changes deserve a test and whether further investment is worthwhile.

Discuss the next growth opportunity for your Lacock PPC

Tell us which bookings, purchases or enquiries matter most to your business. We can review campaigns, landing pages and reporting, then agree practical priorities and how to judge the commercial value of the response.

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