DATA-DRIVEN PPC
Smarter PPC Management. Stronger Return on Investment.
“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”
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Trusted by ambitious brands
Google Ads
Turn relevant searches into a useful commercial response. We organise keywords, adverts and landing pages around what you sell, then review search terms, enquiry quality and order value alongside acquisition costs.
Microsoft Ads
Test additional search demand against clear business priorities. We assess which queries and offers generate worthwhile enquiries or purchases, then review their cost and value before recommending further investment.
Paid Social Media
Show prospective customers why your offer deserves their attention. We test product or service messages, imagery and audiences against a defined commercial goal, with sales or enquiry feedback helping us judge what works.
AI Ads
Explore paid advertising in ChatGPT and other AI advertising environments where eligibility and access permit. We assess audience fit, placement options and available measurement before recommending a test, then review its commercial response.
Remarketing
Help interested visitors return with a clearer reason to act. Subject to consent and platform eligibility, we plan follow-up messages, exclusions and frequency around previous interest and the next useful step in the journey.
Data Analysis
Connect campaign reports with the value your business receives. We check tracking in GA4 and advertising platforms, agree useful conversion definitions and discuss enquiry or order feedback alongside acquisition costs and return on investment.
Martha Jackson case study
Sterling-silver jewellery retailer Martha Jackson wanted paid social to generate stronger sales. We refreshed the advert copy, refined audiences and helped develop product and lifestyle imagery that showed shoppers the appeal of the jewellery.
The paid-social campaign delivered 341% more reported sales and a 31% lower cost per conversion. Clicks increased by 22%, while click-through rate improved by 21%.
Testing the message and imagery together helped prospective customers understand why to choose the brand. Ongoing audience and creative refinements kept the campaign focused on generating a useful response at a more efficient cost.
Give your Great Yarmouth campaigns a stronger connection to growth
Tell us what you sell, who you want to reach and how your current advertising performs. We can review the offer, account, landing pages and measurement, then discuss practical improvements and how to assess their commercial value.
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