DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Farnborough that turns commercial priorities into measurable progress

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Trusted by ambitious brands

Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

Pay-per-click services for Farnborough businesses

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Google Ads

Build campaigns around the decision your customer is making. We review search intent, ad relevance and landing-page content together, then use qualified enquiries, acquisition costs and conversion value to identify where investment is working.

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Microsoft Ads

Assess a further source of search enquiries without assuming the same results as another platform. We test relevant demand, review the resulting actions and decide whether the channel contributes enough value to justify its budget.

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Paid Social Media

Give people a clear reason to consider your offer before they search for your business. We test creative and audiences against a defined purchase or enquiry goal, with your sales feedback helping us assess the quality of the response.

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AI Ads

Consider paid advertising in ChatGPT and other AI advertising environments where your business is eligible and access is available. We review audience fit, placement options and measurement before recommending a test, then assess the commercial response.

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Remarketing

Support a considered purchase with a relevant follow-up message. Subject to consent and platform eligibility, we plan audiences, exclusions and frequency around previous interest and the next useful step in the customer journey.

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Data Analysis

Make reports easier to use in a business decision. We check GA4 and advertising-platform tracking, agree which actions count as conversions and work with your team to understand how enquiries progress towards customers and revenue.

QAHE case study

 

Mackenzie Smith case study

 

Heavenly Homes case study

 
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QAHE case study

QA Higher Education needed paid search to connect prospective students with suitable courses and turn interest into enquiries. We reorganised campaigns around course intent, wrote more relevant adverts and isolated weaker terms for review. Consistent UTM tagging also supported attribution in Salesforce.

In QAHE’s Ulster University Google Ads account, September 2026 recorded 181.2% more contact-form submissions than September 2025, with cost per enquiry down 61.5%. Enquiries per ad click increased by 185.2% and click-through rate by 31.4%.

By grouping different course searches more carefully and reviewing ad relevance and landing-page experience, we gave the team a clearer way to improve performance while protecting efficient brand activity. The enquiry figures refer to tracked contact-form submissions.

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181.2%
More contact-form enquiries
61.5%
Lower cost per enquiry
185.2%
More enquiries per ad click
31.4%
Higher click-through rate
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It’s been a pleasure working with Wired Media. We’ve only been working with the team for a few months, but in that span of time Luke has make significant improvements to our Google PPC accounts that are transforming commercial performance. From day one, Luke's expertise and advice have been invaluable – he’s enthusiastically made optimisations to strategy and approach while carefully understanding the nuances of the business and our objectives. He’s proactively made suggestions that have strengthened our paid media performance, and helped to upskill our team. Highly recommend Luke, alongside Joel, Adam and Tom.
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Simran Bhogal, QA Higher Education - ★★★★★ Google Review

PPC for Farnborough that gives every campaign a clear conversion goal

Plan for the next meaningful step. Some customers are ready to buy; others need a consultation, valuation or quotation before they can decide. We agree the action your Farnborough campaigns should support and the information a visitor needs to take it, rather than sending every search to one generic page.

Match structure to intent. We organise campaign groups around distinct products, services or buying needs. Ad relevance, search-term reviews and Quality Score diagnostics help us find weak connections between the search, advert and landing page, while usability and page speed checks address the experience after the click.

Use the same definitions in each review. A contact form and a completed sale tell you different things. We work with your team to define valuable actions, check tracking and understand enquiry quality, keeping cost per acquisition and return on investment connected to the decisions you need to make.

Relevant experience with a local connection. Estate agent Mackenzie Smith has a Farnborough branch. Our work with the business includes a dedicated valuation landing page and website usability improvements. Alongside experience in education and retail, it reinforces the importance of a clear offer and a useful next step.

Discuss a clearer PPC plan for your Farnborough business

Tell us about your growth priorities, how customers choose you and the results your current campaigns deliver. We can review the account, landing pages and tracking, then discuss practical changes and how to measure their value.

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