Estate Agent PPC Agency

Leveraging data from your estate agency’s SEO, email marketing, content marketing, and social media efforts, we strategically plan and execute PPC campaigns in sync with major events or special offers. Estate agents can employ PPC to engage new and existing clients, showcasing property management services, facilities, and promotional rates. Additionally, our remarketing, tailored ads, and data segmentation techniques help convert visitors into clients who may not convert initially.

Our data-driven PPC campaigns, coupled with well-crafted landing pages featuring compelling content and a clear call to action, effectively convert your estate agency website visitors into paying clients. Our digital marketing experts create and manage these campaigns, offering trackable and measurable results to prove ROI growth and help your estate agency exceed its business objectives.

3. Keywords Strategy for Property PPC: The choice of keywords can make or break a PPC campaign for estate agents. High-intent keywords such as “houses for sale in Manchester” or “best estate agent near me” are crucial as they capture potential clients with a strong purchase intent. Long-tail keywords, like “three-bedroom home for sale in Bristol,” while less competitive, can attract more targeted traffic, leading to higher conversion rates. Understanding local market trends and terminology can also aid in optimising the keyword strategy to match the exact queries potential clients are using.

4. Key PPC Statistics for the Real Estate Sector: Statistics highlight the effectiveness of well-targeted PPC campaigns in real estate. The average click-through rate (CTR) in the property market is about 3.71%, slightly above the industry average, with well-optimised campaigns achieving even higher rates. Estate agents using geo-targeting and ad scheduling based on typical house-hunting times (e.g., evenings and weekends) have seen an increase in engagement rates by up to 50%. Moreover, incorporating virtual tours and high-quality property photos in the ad design can significantly enhance user engagement and conversion rates.