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PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your website to help drive more leads and increase conversions.
Google Ads
We use Google Ads to ensure your wine merchant business appears when potential customers search for “buy wine online,” “best wine shop near me,” or “wine tasting events.” By targeting specific, high-intent keywords, we drive relevant traffic to your site, helping you attract both local foot traffic and online shoppers.
Landing Page Optimisation
A well-optimised landing page is crucial for converting visitors into buyers. We enhance your landing pages to effectively showcase your selection of wines, highlight special promotions, and feature exclusive wine club memberships. Clear calls to action, such as “Shop Now” or “Join Our Wine Club,” encourage visitors to engage with your offerings.
Remarketing Campaigns
Our remarketing strategies engage individuals who have visited your site but have not yet made a purchase. By displaying targeted ads that remind them of the unique wines they viewed or promotions they may have missed, we help bring them back to complete their purchase.
Microsoft Ads
Expand your reach with Microsoft Ads to capture additional audiences on the Bing network. This strategy complements your Google Ads efforts, ensuring that your wine merchant business reaches a broad audience of potential wine buyers.
Display Ads
Use engaging display ads to promote your wine merchant services, special tastings, or holiday sales. These visually appealing ads are strategically placed on relevant sites to attract potential customers, enhancing brand recognition and encouraging direct inquiries.
Paid Social Media
Engage directly with wine lovers through targeted social media campaigns. Our strategies on platforms like Facebook and Instagram are designed to showcase your expertise in wine, share pairing tips, and highlight customer testimonials, building a community around your brand and fostering loyalty.
SEO
Our SEO services complement PPC by enhancing your visibility in organic search results. By optimising your website content with relevant wine-related keywords and industry terms, we help attract a steady stream of potential customers, boosting your long-term online presence.
Paid Social Media
Beyond targeted advertisements, we manage comprehensive social media campaigns that engage and educate your audience. Regular updates featuring new arrivals, wine education, and behind-the-scenes content can establish your reputation as a knowledgeable and trusted wine merchant.
Web Design
A professionally designed, user-friendly website is crucial for showcasing the breadth of your wine selection effectively. Our web design services ensure that your site is visually appealing, easy to navigate, and optimized for conversions, with detailed product descriptions, customer reviews, and a secure checkout process.