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PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your website to help drive more leads and increase conversions.
Google Ads
We use Google Ads to ensure your off-license appears when local customers search for “beer sales near me,” “wine shop,” or “liquor store offers.” By targeting specific, high-intent keywords, we drive relevant traffic to your site, helping you attract more foot traffic and online orders.
Landing Page Optimisation
A well-optimised landing page is crucial for converting visitors into buyers. We enhance your landing pages to showcase your product range, special offers, and unique services like delivery or loyalty programs. Clear calls to action, such as “Shop Now” or “View Specials,” encourage visitors to make a purchase or visit your store.
Remarketing Campaigns
Our remarketing strategies keep your off-license top-of-mind for customers who visited your site but didn’t make a purchase. By displaying targeted ads that remind them of the products they viewed or promotions they missed, we help bring them back to complete their purchase.
Microsoft Ads
Expand your reach with Microsoft Ads to capture additional audiences on the Bing network. This strategy complements your Google Ads efforts, ensuring your off-license reaches as broad an audience as possible.
Display Ads
Use engaging display ads to promote seasonal sales, new arrivals, or exclusive products at your off-license. These ads are strategically placed on relevant platforms to attract potential customers, enhancing brand recognition and driving sales.
Paid Social Media
Engage directly with your community through targeted social media campaigns. Our strategies on platforms like Facebook and Instagram are designed to promote your latest deals, share product highlights, and create a community around your off-license, encouraging loyalty and repeat business.
SEO
Our SEO services complement PPC by enhancing your off-license’s visibility in organic search results. By optimising your content with relevant keywords related to your products and local SEO tactics, we help attract a steady stream of traffic to your site, boosting your online presence.
Paid Social Media
Beyond targeted ads, we manage comprehensive social media campaigns that engage and grow your audience. Regular updates featuring new stock, tasting events, and special promotions keep your audience engaged and informed about what’s happening at your off-license.
Web Design
A professionally designed, user-friendly website is crucial for showcasing the variety and quality of your off-license’s offerings effectively. Our web design services ensure that your site is visually appealing, easy to navigate, and optimized for conversions, with clear product categories, an easy checkout process, and mobile compatibility.