Joel Green masterfully optimized our Google Ads, resulting in a remarkable increase in traffic. His expertise and strategic adjustments made a significant and measurable impact. we would highly recommend them.
PPC Agency For City Councils
Data Driven Pay Per Click that provides a high ROI
PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your website to help drive more leads and increase conversions.
25+ Years Experience
Results Driven
UK Based Team
PPC Services For City Councils
Google Ads
We use Google Ads to amplify the visibility of your council’s services and initiatives. Whether it’s promoting local events, public notices, or community services, our targeted ads place your messages in front of residents who are most likely to engage, based on their search behaviours and local interests.
Landing Page Optimisation
A compelling landing page is essential for converting visitors into informed citizens and active community members. We optimise your pages to clearly present the information residents are seeking, such as event details, service updates, and resources, ensuring the content is accessible and actionable.
Remarketing
Our remarketing strategies help keep your city council’s initiatives top-of-mind among residents who have shown interest but may not have taken action. By targeting these individuals with relevant ads, we encourage deeper engagement and participation in council activities.
Microsoft Ads
Extend your reach with Microsoft Ads to capture a broader audience within your community on the Bing network. This strategy complements your Google Ads efforts, ensuring that your messages achieve comprehensive coverage.
Display Ads
Use display ads to visually promote important council messages and initiatives. These ads are designed to be engaging and are placed on strategic platforms where local residents frequently visit online, increasing awareness and participation.
Paid Social Media
Leverage social media platforms to interact directly with residents. Our paid social campaigns are designed to promote council news, updates, and events effectively, fostering community involvement and feedback through platforms like Facebook and Twitter.
Other Services That Compliment Pay Per Click
SEO
Our SEO services ensure that your council’s online content is visible and ranks well in organic search results. This enhances the accessibility of information like community resources, contact details, and service descriptions, making it easier for residents to find and utilise council services.
Paid Social Media
Beyond targeted ads, our comprehensive social media management helps city councils build an active online community. Regular updates, interactive posts, and responsive communication on social media platforms keep residents informed and engaged with local governance.
Web Design
A well-designed website is crucial for a city council, serving as the central hub for information and services. Our web design services focus on creating a site that is not only visually appealing but also user-friendly and accessible, ensuring residents can easily find the information they need and interact with their council online.
Your Team Of Pay Per Click Specialists
Joel Green
Head of PPC
Adam Taylor
Data Analysis
Saqib Akram
Data Engineer
Richard Weathered
Strategy Consultant
Sam Beasley
Head of Development
Tom Beasley
Client Services
Get in touch with us and we’ll get back to you within 24hrs
Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.
GET IN TOUCHDigital Insights
A Beginnerâs Guide to PPC for City Councils
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