Microsoft Ads Agency for City Councils

At Wired Media, we provide an meticulously planned setup for Microsoft Ads tailored specifically for city councils. We understand the unique digital landscape councils operate in, and create robust advertising strategies that resonate with local demographics. Our experts oversee every step of the setup process, ensuring relevant keywords are used to maximise reach and engagement. We systematically arrange campaigns and ad groups to create highly targeted advertisements focusing on the specific services councils offer their citizens.

Having an efficient, well-managed Shopping Feed is vital for any organization using digital ads. We take pride in our meticulous approach to Shopping Feed Management, ensuring that all products (or services) are correctly categorised, optimised for search, and regularly updated. This optimisation not only increases visibility of the council’s services but also enhances user experience.

A well-crafted ad copy can significantly influence your audience’s perception and engagement rate. Our team of experienced copywriters specialise in creating compelling, clear, and concise ad copies that accurately represent council services. We strategically include strong call-to-actions and keywords that allure potential users and encourage them to engage with offered services.

Ad creatives play a pivotal role in grabbing the attention of your audience. Our gifted designers can create eye-catching, unique ad creatives that perfectly reflect the council’s image, ensuring the ad stands out in a crowded digital marketplace. We utilise rich media and optimised designs to spur higher engagement rate and conversions.

Wired Media deeply understands the importance of data-driven decisions. We provide detailed analytics and periodic reports, shedding light on key performance indicators like click-through rates, conversion rates, and more. This allows councils to understand what strategies are working and where adjustments may be required.

We ensure open and regular communication with our clients to keep them abreast with performance progress. We are always available to answer queries, address concerns, and provide guidance on how to optimise performances.