CRO Agency for City Councils

Convert More Visitors Into Customers!

 

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Our team are ready to help take your digital marketing to the next level and grow your business online. Contact us today for a free discovery session and we will show you our approach and how we can help you hit your growth targets this year!

CRO Services For City Councils

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A/B Testing

At Wired Media, we are well-versed in implementing A/B testing, a critical element of Conversion Rate Optimisation (CRO). This entails testing two different versions of a webpage to find out which performs better in terms of engaging visitors and achieving the intended outcome. Whether you need to enhance the design, landing page, form fields, or call to action, we are geared to help you make informed decisions, not based on assumptions but on actionable data.

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Heat Tracking

Wired Media offers advanced heat mapping services that visually represent your website visitors’ clicks, taps, and scrolling behaviour. Through this, we can uncover areas on your site where users spend the most time and what content encourages them to engage. With the insights derived from heat mapping, we can make strategic improvements to your site, leading to increased user engagement and more successful outcomes.

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Browser And Device Analysis

Given the range of devices and browsers that people use to access the web, we analyse how your website performs across all these platforms. By ensuring your website is optimised for all browsers and devices, we enhance user experience and increase the rate of conversions.

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Google Analytics

We utilise Google Analytics to analyse your site’s traffic sources, user journey, average session duration, and bounce rate among other key metrics. Armed with these insights, we help you optimise your website’s content and functionality, leading to higher user satisfaction and more conversions.

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Phone Call Tracking

Wired Media also provides phone call tracking that records, measures, and analyses phone calls derived from your website. This enables us to attribute the conversions to the different marketing channels and identify opportunities for improvement, driving greater efficiency in your marketing efforts.

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Data Accuracy

Reliability and accuracy of data are essential in making informed decisions. We set up and configure the necessary tools correctly to avoid skewed or flawed data. Our meticulous process ensures that your strategic decisions are based on accurate, reliable data.

Case Study:

Mick George

 

Case Study:

Butcombe

 

Case Study:

Red Paddle

 
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Joel Green masterfully optimized our Google Ads, resulting in a remarkable increase in traffic. His expertise and strategic adjustments made a significant and measurable impact. we would highly recommend them.
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Jack Chandler, Switch Health

Conversion Rate Optimisation For City Councils

Efficient Use of Council Budgets: By utilising Conversion Rate Optimisation (CRO), Wired Media ensures optimal use of city council budgets. Our CRO services enable effective allocation of resources by focusing on web strategies that yield the highest return on investment.
 
Improved Public Engagement: One of the vital benefits CRO provides for city councils is improved public engagement. By analysing how visitors navigate your website, we can highlight areas of improvement to enhance user experience, leading to increased public engagement, satisfaction, and trust in council services.

Data-driven Decisions: Wired Media empowers city councils to make data-backed decisions. Utilising CRO tools and techniques, we leverage real-time data to identify what resonates with your audience. This enables you to make informed decisions that cater to public needs effectively, thereby improving service delivery and public perception.
 
Promotion of Digital Transformation: As councils embrace digital transformation, CRO becomes a cornerstone in ensuring the success of this transition. Wired Media works collaboratively with city councils to optimise their website for the best user experience. This results in a more seamless, intuitive experience that encourages public participation in digital council initiatives.

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Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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Digital Insights For City Councils

How to Use Heatmaps to Discover Conversion Barriers on High-Traffic Web Pages

Analysing Heatmaps to Identify and Remove Conversion Bottlenecks Have you ever wondered why some high-traffic web pages on your site don't convert as they should? Despite having loads of visitors, these pages can often fall flat when it comes to…
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A/B Testing Beyond the Basics: Creative Ideas for Improving Website Conversion Rates

Unconventional A/B Testing Tactics That Deliver Significant CRO Gains Welcome to the new year, 2025! If you're serious about boosting your website's performance, then diving into A/B testing with a pinch of creativity can be your golden ticket. Forget the…
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The Role of Trust Signals in CRO: Building Confidence to Boost Web Conversions

How Trust Elements Like Reviews and Certifications Improve Conversion Rates Remember when shopping online felt a bit like rolling the dice? You weren't sure if you’d get what you paid for, or if your bank details were being whisked away…
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Using Behavioural Analytics to Optimise Checkout Flows for Fewer Website Abandonments

Tracking User Behaviour to Streamline Checkout Processes and Reduce Drop-Offs Picture this: a customer is browsing through your online store, carefully selecting products to add to their basket. They've spent time on your site, showing interest in what you offer.…
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Micro-Commitments: A Step-by-Step Strategy for Driving More Website Leads and Sales

Creating Micro-Commitment Opportunities to Gradually Increase Conversions Let's set the scene: you're browsing a website, and just as you're getting interested, you're hit with a hefty sign-up form with endless fields to fill. You hesitate, perhaps roll your eyes, and…
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