CRO Agency for City Councils

At Wired Media, we are well-versed in implementing A/B testing, a critical element of Conversion Rate Optimisation (CRO). This entails testing two different versions of a webpage to find out which performs better in terms of engaging visitors and achieving the intended outcome. Whether you need to enhance the design, landing page, form fields, or call to action, we are geared to help you make informed decisions, not based on assumptions but on actionable data.

Wired Media offers advanced heat mapping services that visually represent your website visitors’ clicks, taps, and scrolling behaviour. Through this, we can uncover areas on your site where users spend the most time and what content encourages them to engage. With the insights derived from heat mapping, we can make strategic improvements to your site, leading to increased user engagement and more successful outcomes.

Given the range of devices and browsers that people use to access the web, we analyse how your website performs across all these platforms. By ensuring your website is optimised for all browsers and devices, we enhance user experience and increase the rate of conversions.

We utilise Google Analytics to analyse your site’s traffic sources, user journey, average session duration, and bounce rate among other key metrics. Armed with these insights, we help you optimise your website’s content and functionality, leading to higher user satisfaction and more conversions.

Wired Media also provides phone call tracking that records, measures, and analyses phone calls derived from your website. This enables us to attribute the conversions to the different marketing channels and identify opportunities for improvement, driving greater efficiency in your marketing efforts.

Reliability and accuracy of data are essential in making informed decisions. We set up and configure the necessary tools correctly to avoid skewed or flawed data. Our meticulous process ensures that your strategic decisions are based on accurate, reliable data.