CRO Agency for Opticians

At Wired Media, we employ A/B Testing as one of our most proactive strategies. What this means is we create two versions of your website, A and B. Each one has slight variances, which allows us to test different elements and evaluate what works best to push your visitors to becoming customers. Whether it’s the colour of a button, the placement of an image or the style of a call-to-action – no detail is too small in our mission to optimise your website.

Wired Media’s Heat Tracking service uses sophisticated technology to track where your users are clicking, scrolling, and spending time on your webpage. This invaluable data visualises the ‘hot’ and ‘cool’ areas of your website, enabling us to understand user behaviour and fine-tune your site to enhance visitor interaction and conversion.

In today’s digital era, users could be accessing your website from an array of different browsers and devices. We conduct meticulous Browser and Device Analysis to ensure your website performs optimally across varied interfaces. This service ensures an enhanced user experience regardless of how your potential customers choose to reach you.

Our Google Analytics service provides you with comprehensive insights on user behaviour, pathways to conversion, and areas drawing high traffic. Understanding these metrics is crucial to executing successful optimisation strategies. Our specialised team is adept at analysing these insights to make data-driven decisions that enhance user engagement and conversion rates.

Wired Media’s Phone Call tracking service traces the origin of every call generated from your website. This can be a game-changer, instead of wondering which marketing campaign is working; you’ll be able to directly link calls to specific pages, campaigns or even keywords.

Data is at the heart of every decision we make. Our Data Accuracy service ensures that the data we base our strategies on is both accurate and reliable. From rigorous cross-validation to employing state-of-the-art tools that weed out discrepancies, we go the extra mile to maintain the fidelity of your data.