CRO Agency for Event Management

At Wired Media, we utilise the power of A/B testing to make backed decisions about your event management company’s online strategy. From the calls-to-action, to landing page design, images, texts, and email subject lines; we systematically test various versions of your digital content to discover what drives more conversions. Through analyzing and understanding which version results in better user engagement and conversion rate, we can help optimise your marketing efforts and increase your event bookings.

Our Heat Tracking service involves the use of heat maps, scroll maps, and click maps that reveal visitors’ browsing habits and hot spots on your pages. With this information, we can analyse how visitors interact with your website, identifying areas they focus on and areas that lack engagement. By utilising these insights, we can fine-tune your event website to make it more user-friendly, leading to longer dwell times, increased interaction, and ultimately, more conversions.

Understanding how your audience accesses your site is a key element in creating a flawless user experience. With our Browser and Device Analysis, we conduct an exhaustive examination of your website’s performance on various browsers and devices. This subjects your website to rigorous performance tests, ensuring optimal display and functionality across a range of often-used platforms and devices, hence fine-tuning your website for superior user experience and higher conversion rates.

Google Analytics bridges the gap between your event website and your visitors. Our Google Analytics service involves tracking and assessing your website’s traffic, user interaction, and marketing achievements. By assessing this data, we can unveil valuable insights about your audience demographics, behaviour, interests, etc., enabling us to better tailor your content, design, and overall strategy to your target audience, ultimately enhancing your conversion rate.

Phone Call Tracking complements our online data analysis with offline insights, helping you understand the complete customer journey. It facilitates tracking of your marketing channels, ads, keywords, or campaigns that drive phone calls, which are often key conversion goals in the event sector. By linking your online traffic to offline conversions, we provide you with a comprehensive image of your event’s ROI.

To make effective decisions, clean and precise data is imperative. Our Data Accuracy service ensures that your data is free from errors and inconsistencies. We apply rigid validation rules and sophisticated standardisation techniques, making sure that you’re dealing with precise and reliable info for fact-based decision-making and thereby improving your conversion rates.