The leading advisor in complexity
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Data Accuracy, SEO & PPC
Wired Media have been working with Circana for over a year, after previously working with IRI Worldwide who they purchased in 2023. Our main area of responsibility is ensuring data accuracy, running international PPC campaign and full service SEO strategy and management.
As with a lot of business we work with Circana needed help understanding website and campaign performance, We completed a Google analytics Audit and highlighted areas of improvement, ensuring they were tracking the right conversions and able to analyse the website customer journey.
The biggest project to date is the Migration of two websites into the Circana Brand, our SEO team provided strategy and technical support to ensure they received an SEO benefit from all of the additional content.
