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Turn pay-per-click advertising into a dependable source of more revenue from paid media with a PPC Agency serving Cambridge

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Cambridge businesses

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Google Ads

Help new customers find your business and reach the page they need. We’ll improve Google Ads campaigns around relevant products or services, with clear adverts and advice on landing page performance. When your website changes, we’ll check campaign destinations and conversion tracking so you can continue measuring enquiries and sales.

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Microsoft Ads

Give customers searching on Bing a clear introduction to your business. We’ll manage Microsoft Ads targeting, messages and budgets, and keep campaign links relevant as your website develops. Enquiry and sales reporting helps you understand acquisition costs and the improvements our team recommends.

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Paid Social Media

Introduce your products or services through adverts that make people want to find out more. We’ll help develop social images, videos and messages, then connect them with useful pages on your website. Testing creative and targeting against customer enquiries or purchases helps us improve your advertising results.

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AI Ads

We can help you prepare relevant pages and tracking before starting eligible ChatGPT ads or other available paid AI advertising. Our team will advise on messages, manage agreed campaigns and review results as your website develops. That gives you a clearer view of whether the advertising is bringing new customers.

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Remarketing

Help visitors return to the right information after discovering your business. We’ll plan relevant follow-up adverts and check that the pages they lead to still match the customer’s interest. Appropriate consent, exclusions and frequency reviews help us keep the campaign useful while improving enquiries and sales.

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Data Analysis

Keep a dependable view of advertising performance when pages or website systems change. We’ll review conversion tracking, check key customer actions and investigate any gaps in reporting. Comparing campaign data with available enquiry or sales records helps you understand the results and make confident spending decisions.

Cambridge Bookshop case study

 

Clifton Rubber case study

 

Mick George case study

 
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Cambridge Bookshop case study

Cambridge University Bookshop wanted to reach readers beyond familiar brand searches while moving to a new online shop. We reviewed brand and non-brand Search, Shopping and Performance Max activity, connected adverts with relevant product and category pages, and checked destinations and tracking around the launch.

Alongside increased paid media investment, year-on-year Google Ads clicks grew by 107% and conversions by 37%. Impressions increased by 25.1%, while cost per click fell by 7.2%. The work helped the bookshop broaden its search presence and maintain a clear route from advert to its online range.

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107%
more Google Ads clicks year-on-year
37%
more Google Ads conversions year-on-year
25.1%
more Google Ads impressions year-on-year
7.2%
lower Google Ads cost per click year-on-year
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I have been working with Wired Media on google and meta ads. They have been so helpful and unlike other companies I have used - they actually do what they say they will do and are very transparent on what they are doing and when. Very happy!
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Anneliese Ward, Chameleon Bride - ★★★★★ Google Review

Reach new customers with PPC for Cambridge

Grow beyond people who already know you. Searches for your business name play a different role from searches for a product, service or problem. We shape your Cambridge PPC around both, helping you capture existing interest and introduce your offer to prospective customers.

Give discovery a relevant destination. A broad range is easier to explore when an advert leads to the right category, product or service page. We connect search intent with useful information and a clear route to enquire or buy.

Expand around commercial potential. We test new search themes against customer value, conversion rate and acquisition costs. Search-term reviews, exclusions and advert relevance help focus the budget on demand that fits your business.

Keep campaigns connected through website changes. A new site or page structure should support the journey your advertising has built. Our PPC, data and web teams work together on destinations, forms and tracking as the website develops.

Understand the return from growth. Clear reporting connects spend with useful enquiries, conversions and sales information. We help your team understand the figures and use product mix, lead quality and customer value to decide where to invest.

Improve the experience after the click. Fast pages, clear navigation and straightforward mobile actions can help more visitors become customers. We review those elements alongside account performance so your Cambridge campaigns grow on a stronger foundation.

Get in touch with us and we’ll get back to you ASAP!

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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Cambridge pay-per-click through your next website launch

Keep valuable traffic on the right route. We review the paid destinations that matter and align campaigns with the new website structure. Visitors can then reach the products, services and information their searches promise.

Make purchase and enquiry journeys work together. The page, form or checkout and its tracking all contribute to performance. We review them as a connected journey so your launch supports customers and useful reporting.

Maintain a clear view of results. Our data specialists help keep reporting useful as the site changes. Your team can understand performance and continue making informed decisions about acquisition costs and investment.

Use the launch to improve conversion. Customer feedback and campaign insights can reveal which information or steps need attention. We bring that learning into website recommendations that support your next stage of growth.

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