DATA-DRIVEN PPC

Smarter PPC Management. Stronger Return on Investment.

PPC Agency serving Birmingham, commercial focus from first interaction to final conversion

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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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  • 25+ years' experience
  • Google Partner
  • UK-based senior team

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Mick George Butcombe Red Paddle Co University of Oxford
MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC campaign services for Birmingham businesses

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Google Ads

Grow your customer base with Google Ads campaigns managed around your business goals. We’ll improve your account structure, search targeting and adverts, then use accurate conversion data to guide bidding and budgets. Our team will also advise on landing pages to help you generate more value from the traffic you pay for.

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Microsoft Ads

Add another source of search enquiries or online orders with Microsoft Ads. We’ll build and manage campaigns for your products or services, review search terms and improve performance using conversion results. You’ll see what the account costs, the business it generates and our recommendations for making it more effective.

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Paid Social Media

Reach prospective customers with social media advertising that makes the benefits of your business clear. We’ll help plan campaigns, develop adverts and select audiences for suitable platforms. Ongoing work on the content and targeting helps us improve enquiries and sales, with reporting that explains the return on your spend.

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AI Ads

Get expert guidance on whether AI advertising belongs in your next stage of growth. We’ll review available ChatGPT ads and other paid AI placements, check business eligibility and explain the campaign options. Where the channel is suitable, we can help with planning, management and reporting on the results.

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Remarketing

Give potential customers another chance to choose your business after visiting your website. Our team will create remarketing campaigns that show relevant products or services and encourage people to come back. We’ll manage audiences and frequency, then use purchase and enquiry results to improve the effectiveness of your follow-up spend.

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Data Analysis

Understand which campaigns can support further growth before increasing your budget. We’ll work on tracking accuracy, review available enquiry and sales information and explain the cost of acquiring customers. Clear reporting helps you judge performance and gives our team the evidence to improve campaigns and recommend where to invest.

QA Higher Education case study

 

Dynamik case study

 

Yves Delorme case study

 
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QA Higher Education case study

QA Higher Education, which has a Birmingham teaching location, needed paid search to connect prospective students with the right courses. We separated broad postgraduate searches into subject-focused ad groups and wrote adverts matched to each theme.

Our team reviewed weaker keywords and standardised campaign tagging to support clearer attribution in Salesforce. The work gave the client a more focused account and a clearer view of the enquiries it generated.

For the Ulster University Google Ads account, September 2026 compared with September 2025 brought 181.2% more tracked contact-form enquiries and a 61.5% reduction in cost per enquiry. Enquiries per ad click increased by 185.2%, while click-through rate rose by 31.4%.

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181.2%
More contact-form enquiries
61.5%
Lower cost per enquiry
185.2%
More enquiries per ad click
31.4%
Higher click-through rate
Quote Start
It’s been a pleasure working with Wired Media. We’ve only been working with the team for a few months, but in that span of time Luke has make significant improvements to our Google PPC accounts that are transforming commercial performance. From day one, Luke's expertise and advice have been invaluable – he’s enthusiastically made optimisations to strategy and approach while carefully understanding the nuances of the business and our objectives. He’s proactively made suggestions that have strengthened our paid media performance, and helped to upskill our team. Highly recommend Luke, alongside Joel, Adam and Tom.
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Simran Bhogal, QA Higher Education - ★★★★★ Google Review

Connecting PPC searches with the right offer in Birmingham

Give each valuable offer room to grow. We help Birmingham businesses connect specific searches with the right service, product or programme. Clear campaign themes and relevant landing pages make it easier for prospective customers to recognise the offer that answers their needs.

Make the important detail easy to find. Price, availability, eligibility and the decision process can vary between offers. We work with your team to bring those differences into adverts and pages, helping suitable prospects take the next step with confidence.

Improve search relevance and efficiency. We review the queries behind campaign results and refine keywords, messages and exclusions. Ad Rank and Quality Score diagnostics can help identify areas to investigate, while acquisition costs and commercial value guide our recommendations.

Understand what follows an enquiry. We improve tracking and compare advertising reports with analytics and later sales or enquiry outcomes where available. Your team’s feedback helps us assess lead quality and understand the value developing through the buying journey.

Make the website work towards conversion. Our PPC, design and development teams can improve page speed, usability and forms alongside campaign relevance. We test changes that help interested visitors find the information they need and complete a useful next step.

See the work and the return clearly. Your reports explain performance, acquisition costs and the priorities we recommend. Regular discussion with your team connects those results to the growth you want, giving budget decisions a clear commercial basis.

Get in touch with us and we’ll get back to you ASAP!

Get in touch today and one of our experienced team will arrange a call to discuss your requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

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Keeping Birmingham PPC useful through a longer decision

Answer questions before they delay a decision. Some services or programmes need several visits before a customer is ready to enquire. We use your customer knowledge to strengthen the explanation of the offer, its conditions and the next step.

Match targeting with the market you serve. We agree your delivery or service coverage and review location settings alongside enquiry feedback. Your Birmingham campaigns should attract prospects the business is ready to support.

Review the whole buying period. We consider the time between a click, enquiry and later outcome when assessing performance. Where suitable records are available, that gives you a more useful view of acquisition costs and return.

Keep improving together. A clearer page, more focused search theme or better enquiry handover can each help a different part of the journey. We agree practical priorities and report on their effect, so the campaign develops with your business.

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