PPC Campaigns: Cost Per Click Evaluation: News Post by a PPC Marketing Specialist for Financial Services Companies
Welcome to the Wired Media blog, where we unfurl the intricacies of Pay Per Click (PPC) advertising strategies tailored for the financial services industry. In this post, we delve into the dynamic world of Cost Per Click (CPC) costs, offering insights into how financial services companies can optimise their PPC campaigns to achieve better results. For those seeking expert guidance, our Pay Per Click Management services are tailored to boost your campaign performance efficiently.
Financial services is a highly competitive field, especially when it comes to PPC campaigns. Companies are constantly vying for the top spots, which influences keyword pricing significantly. Understanding the factors that affect CPC costs and how to navigate through them is crucial. Join us as we explore what makes up CPC costs, how you can manage them effectively, and why sometimes higher costs could mean greater returns.
Average CPC for Financial Services Companies Keywords
When it comes to the financial services industry in the UK, keyword competition is fierce, often resulting in elevated average CPC costs. In fact, financial sector keywords consistently rank among the most expensive. Research indicates that the average CPC for financial services keywords ranges between £8 to £55, depending on the keyword and location.
Examples of High-Cost Keywords
Here, we list some of the high-performing, often costly, keywords used by financial services companies in the UK:
- “loans” – £40
- “mortgage rates” – £30
- “credit cards” – £25
- “investment advice” – £45
- “financial planning” – £38
- “personal loans” – £29
- “bank account” – £22
- “business loans” – £50
- “insurance policies” – £27
- “retirement planning” – £37
- “equity release” – £52
- “ISA accounts” – £20
- “debt consolidation” – £44
- “wealth management” – £31
- “tax relief” – £35
- “pension schemes” – £33
- “student loans” – £18
- “savings accounts” – £17
- “home insurance” – £42
- “credit report” – £15
Popular Nationwide and Local Keywords
Navigating between nationwide and local keywords can impact campaign efficiency. Nationwide keywords like “financial advisor UK” are often general but reach a wide audience. Local keywords, such as “financial advisor London,” are more specific and can result in higher conversion rates due to targeted audience engagement.
Strategies to Reduce Click Costs
Reducing click costs is not necessarily about slashing CPC at all costs but rather improving the efficiency of your campaign. Factors like Ad Rank, which is influenced by your bid amount and Quality Score, play a significant role in determining click costs. Focusing on the following measures can help:
- Ad Rank Optimisation: Ensure your ad text is relevant to your keywords and contextually fits the user’s search.
- Quality Score Management: Improve your Quality Score by enhancing the user experience with a fast, mobile-friendly landing page, and ensuring ad relevancy and expected click-through rate (CTR) are high.
Understanding the Cost-Per-Acquisition (CPA)
While reducing clicks costs may be one goal, the ultimate aim for financial services companies is to achieve a lower Cost-Per-Acquisition (CPA). Often, the most expensive clicks lead to conversions, meaning they ultimately have a higher ROI. It’s crucial to focus on the entire sales funnel, ensuring you’re capturing qualified leads that turn into conversions.
The Financial Services Industry’s Unique Needs
In the financial services industry, the competition is stiff due to the high value of its offerings. This demands a strategic approach to keyword bidding, quality lead generation, and maintaining a robust online presence. With the regulatory environment ever-changing, it’s vital for campaigns to stay adaptable while targeting an audience looking for tailored financial solutions.
Conclusion
Effectively managing CPC costs in financial services PPC campaigns requires an insightful blend of strategy, management and analysis. It’s about understanding the nuances of your market and ensuring that every click has the potential to convert into a valued customer. Whether you’re looking to optimise or begin your campaign, our Pay Per Click for Financial Services Companies service offers comprehensive solutions to navigate the competitive landscape and achieve your business goals.
