Advanced Yoast SEO Settings for Optimisation: Content by a Web Design Marketing Provider for Restaurants
Running a restaurant keeps you busy, right? But you know having a killer online presence is crucial. That’s why getting your site’s SEO spot-on matters. If your restaurant website can’t be found easily by potential customers, you might be losing out on a lot of foot traffic. So, how do you make sure you’re doing everything to get noticed online?
This post is all about diving into the nitty-gritty of Yoast SEO settings specifically for restaurant websites. It’s going to walk you through some advanced steps you can take to really push your site up the rankings. If you’ve already looked into basic SEO but want to know what else you can do, keep reading. You might also find it useful to pair this with the handy web tools from our Web Design Agency to make the most of your digital presence.
Customising Your Meta Descriptions
First off, meta descriptions. You probably know they appear in search results beneath the page title, but are you making the most of them? A unique, punchy meta description can really make your page stand out. Keep it natural but include the key terms people use to find places to eat like yours. Think of meta descriptions as your chance to convince searchers to drop by your restaurant before they even click on your website.
Optimising for Local Keywords
Since most of your potential clients are going to be from your local area, target local keywords in your content and meta tags. Yoast allows you to easily optimise your pages for specific keywords. Don’t forget to include neighbourhood names or nearby landmarks. If you’re not sure which keywords will work best, a quick look at your competitors’ sites could give you some ideas.
Setting Up Local Business Schema
Boost your local search presence with Schema Markup. Yoast can help you set this up by adding structured data to your pages, which tells search engines more about your restaurant. This helps search engines display useful info to searchers, like your opening hours, menu, and even customer reviews. Make sure you fill out as many of the fields as possible for the best results.
Tweaking XML Sitemaps
Don’t overlook XML sitemaps. They act as a roadmap for search engines, guiding them around your site. Yoast makes it easy to generate a sitemap, but take it a step further by checking which pages are included. You might want to exclude ‘thank you’ pages or other non-essential links that don’t need to appear in search results. Link this up with your Google Search Console for added effect!
Focussing on Mobile SEO
Many restaurant-goers search for places to eat while they’re out and about. Ensuring your site is mobile-friendly isn’t just a good idea—it’s essential. Yoast offers some tips to make sure your mobile site is as optimised as your desktop version. While you’re at it, make sure the website loads quickly. A slow-loading page can frustrate users and dissuade potential customers from visiting your restaurant.
Fine-Tuning Internal Linking
Another underrated aspect of SEO is internal linking. Yoast highlights opportunities within your content to add internal links. Ensure that all your most important pages, like your menu or about page, are getting enough attention. A good rule of thumb is to make sure every page is only a few clicks away from any other page.
Analysing SEO Performance
After setting up your advanced options, keep an eye on your progress. Use the Yoast tools to monitor how well your pages are ranking and adjust your strategy if needed. Keeping a close watch will help you understand which tweaks have helped up your game, and what still needs some work. Regularly reviewing your strategy will give you the best chance of outranking competitors.
Incorporate these steps into your strategy and you’re on your way to having an optimised site that attracts more local diners. Keep your focus on making your restaurant’s website user-friendly and information-rich. Remember, a well-structured site gets more clicks. If you need a bit more guidance, check out our Web Design for Restaurants for more insights on enhancing your digital presence. Your efforts will surely bear fruit in no time.
