Digital Marketing For Hotels In Exeter
Welcome to the vibrant world of digital marketing for hotels right here in Exeter. If you’re looking to fill up those rooms and boost your bookings, you’ve landed in the right place. There’s no doubt that the digital landscape can be a bit of a maze, especially for hoteliers. But navigating this space can open up fantastic opportunities to reach potential guests in ways never before possible.
Exeter, with its rich history and lively atmosphere, is a brilliant destination for travellers. Your hotel can stand out amongst the many beautiful places to stay here. By effectively using digital marketing, you’ll be able to connect with people looking to experience everything that Exeter has to offer. Today, we’ll walk you through the steps to make your hotel more visible online and help turn those clicks into bookings.
Know Your Audience
Understanding your guests is the first step to crafting a successful digital marketing strategy. Think about the type of traveller who’s drawn to Exeter. Do you often see families, couples, or business travellers? Everyone has different needs, and your marketing should match this variety. When you know who you’re talking to, you can tailor your messages and promotions effectively.
It might involve some research, but having details like age, interests, and spending behaviours is gold dust for crafting targeted campaigns. You can gather this information from guest feedback, surveys, or even by chatting to your guests. Once you have a clear picture, you can create content that speaks directly to them.
Use Social Media Wisely
Social media is your hotel’s window to the world. Platforms like Instagram and Facebook offer a direct line to potential guests. Showcasing your beautiful hotel, sharing reviews, and local highlights appeal to travellers looking online for inspiration. Exeter’s events and hidden gems can also be spotlighted to attract visitors eager for the full experience.
Remember, engaging content isn’t just about selling—it’s about building a connection. Post regularly, interact with your followers, and join conversations about Exeter. This strengthens your hotel’s presence and keeps it memorable to users scrolling through countless options. A few well-placed hashtags can also help broaden your reach beyond just local followers.
Optimise Your Website
Your website is more than just a brochure. It’s a 24/7 booking channel and the face of your business online. Make sure it’s simple to navigate, quick to load, and easy to book through. You’ll lose interest fast if potential guests can’t find the info they need. Don’t forget, your website needs to work well on both desktops and mobiles; otherwise, a competitor’s offer might win the day.
Search engine optimisation (SEO) is another box to tick. By optimising your website with relevant keywords and content, you climb higher in search results. This makes it easier for potential guests to find you when they search for places to stay in Exeter. Adding local landmarks and attractions to your content can help you capture those who want to explore your area.
Encourage Guest Reviews
Happy guests mean excellent reviews, and excellent reviews mean more bookings. Encourage your guests to share their experiences on TripAdvisor, Google, or other platforms. Reviews build trust and offer a candid look at what guests can expect during their stay.
It’s smart to respond to reviews too, both good and bad. Thank your guests for their positive feedback and professionally address any concerns raised in less favourable reviews. This shows that you’re attentive and committed to improving the guest experience. Over time, you’ll build a solid online reputation, invaluable for attracting new guests.
Utilise Email Marketing
Email is often overlooked, but it remains a powerful tool for keeping in touch with past, current, and potential guests. You can regularly send out updates about the local Exeter events, hotel promotions, or simply offer exclusive discounts to loyal subscribers.
- Use a catchy subject line to grab attention.
- Personalise emails to make them more engaging.
- Include clear calls to action to encourage bookings.
Consistency is key here. You don’t want to flood inboxes, but a well-timed message can stir interest and remind past guests about why they loved staying with you.
Leverage Pay-Per-Click Advertising
If you’re looking for quick results, pay-per-click (PPC) advertising is worth considering. This form of advertising can place your hotel at the top of the search results for those looking for accommodation in Exeter. The best part? You only pay when someone clicks on your ad.
To get the best out of PPC, focus on specific keywords or phrases potential guests might use, e.g., “Exeter city centre hotels”. Tailor your ads to highlight what makes your hotel unique. This could be anything from fabulous reviews to proximity to notable Exeter attractions.
Be Active in the Local Scene
Being part of the Exeter community benefits your hotel in more ways than one. Whether it’s through partnerships with local tour operators, attendance at events, or supporting local causes, your hotel can become known as part of the local fabric.
Moreover, sharing these efforts in your digital content shows potential guests that your hotel is invested in the community. This personal touch often resonates well and can make travellers choose your establishment over the competition because they value businesses with a community spirit.
Content is Still King
Quality content draws in guests and keeps them engaged. Consider starting a blog where you share helpful travel tips, guides to Exeter’s hidden gems, or feature testimonials from happy guests. The right content draws in visitors who are browsing for inspiration or learning more about what Exeter has to offer.
- Consistent posting keeps guests returning.
- Original content boosts your SEO, enhancing visibility.
Guest-generated content can also work wonders. Encourage guests to share their own memories and photos during their stay. With the appropriate permissions, you can repurpose this on your channels, adding real experiences to your hotel’s story.
If all this sounds like a lot to handle alone, considering the help of a Digital Marketing Agency in Exeter can ease the load. This would mean experts are on hand to guide you and ensure your hotel continues to shine online. Exeter is a charming city, and positioning your hotel uniquely through digital marketing can ensure travellers make it their home away from home. Visit our Exeter page for more tips and insights.
