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BUTCOMBE BREWERY CASE STUDY 124% increase in website conversions View case study →

“Joel is an expert in managing PPC ... always going beyond to deliver the best for us.”

Amanda Woollaston Coveya · Google review
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MICK GEORGE 56% lower PPC cost per click View case study →
RED PADDLE CO 124% more website goal conversions View case study →

PPC services for Norwich businesses

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Google Ads

Put the right offer in front of relevant searches. We agree products, services and coverage, then review terms, adverts and landing pages against acquisition costs and available customer value.

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Microsoft Ads

Assess extra search demand through a controlled test. We agree suitable terms, customer actions and a budget for Microsoft Ads, then compare response quality and costs before recommending more investment.

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Paid Social Media

Give prospective customers a clear reason to consider the offer. We test creative, messages and audiences around enquiry or purchase goals, reviewing available website and sales feedback alongside platform results.

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AI Ads

Explore paid placements in ChatGPT and other AI advertising environments where access and eligibility allow. We assess audience fit, available formats and measurement before proposing a controlled test with an agreed budget and commercial objective.

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Remarketing

Support visitors who are still comparing their options. Where consent and platform requirements permit, useful follow-up messages, exclusions and frequency reviews help the next decision without repeating the same advert unnecessarily.

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Data Analysis

Understand which results can guide the next decision. We review conversion definitions and tracking across advertising and analytics, explain attribution differences and assess acquisition costs with available enquiry quality, sales feedback and customer value.

Dynamik case study

 

Paul Thomas Flowers case study

 

Ian Chatfield case study

 
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Dynamik case study

Dynamik Sports needed a clearer view of how its website and Google Ads generated enquiries. Many customers called, while gaps in analytics made performance harder to interpret. We introduced call tracking, corrected analytics and combined two websites into a simpler customer journey, alongside PPC campaign and advert testing.

Across the website, PPC and measurement project, recorded conversions increased by 275%, recorded phone calls by 204% and website sessions by 52%. Bounce rate fell by 14%. Adding call tracking was part of the work, giving the team a more complete basis for reviewing enquiries and campaign decisions.

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275%
More recorded conversions across the project
204%
More recorded phone calls
52%
More website sessions
14%
Lower website bounce rate
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Mackenzie Smith have recently started working with Wired Media, and I’m already impressed with their level of detail, depth of knowledge, and expertise. From the initial conversation, their team has demonstrated a thorough understanding of the company's needs, offering tailored strategies and insights of where we should be focusing our efforts. It's clear they have a wealth of experience in their field. I'm excited to continue working with them and highly recommend Wired Media to anyone looking for a professional and knowledgeable team!
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Alex Mackenzie Smith, Mackenzie Smith - ★★★★★ Google Review

PPC for Norwich that connects customer interest with measurable growth

Start with the customer action that matters. We help your Norwich business decide which products, services and enquiries deserve advertising investment. Margins, customer value and the capacity to fulfil an order or deliver a service shape the goals and acquisition costs we agree.

Plan around the way you trade. Our clients include Dynamik Sports, Paul Thomas Flowers and Ian Chatfield. A specialist project enquiry and a retail purchase need different information and timings. We review your own demand patterns, availability and service coverage before making assumptions about seasonal audiences.

Work on the journey after the click. Search terms, advert messages and creative tests sit alongside landing-page clarity, speed and mobile usability. Ad Rank and Quality Score diagnostics can help identify relevance issues, while form and checkout reviews show where interested customers may lose momentum.

Make the results useful to the business. We check conversion definitions and tracking, including phone enquiries where appropriate, and explain the differences between advertising and analytics. Available sales outcomes and enquiry feedback help us assess quality, review acquisition costs and choose the next test.

Your Senior Team
Adam Taylor
Managing Director
Jon Cassel
Director of Client Services
Joel Green
Head of PPC
Paul Gregory
Head of SEO
Richard Wethered
Head of Strategy
Amy Bolt
Head of Design
Saqib Akram
Head of Data
Josh Wilson
Senior Web Project Manager
Tom Beasley
Founder & Director

Find the next useful improvement for your Norwich PPC

Tell us what you want customers to do and where performance is difficult to explain. We can review campaigns, landing pages and measurement, then agree practical priorities around growth and the value of the response.

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