How Content Length Impacts SEO: Guide by an SEO Consultancy for Pharma Companies
So, you’re tasked with building or revamping a landing page for a pharmaceutical company. You’re probably wondering how much content is the perfect amount. It’s a tricky question with a lot of “depends” attached to it. The requirements for Pharmaceutical Companies SEO evolve frequently, meaning what’s relevant today might be outdated tomorrow. Yet, some fundamentals remain constant.
In the world of pharmaceuticals, people look for reliability and trustworthiness. Essentially, your landing page must tick these boxes. But how do you achieve this balance between informative and not overwhelming? Let’s take you through a roadmap on crafting the ideal landing page content for a pharmaceutical company.
Understanding the Audience
To come up with an optimal amount of content, it’s crucial to know whom you’re speaking to. Are your primary visitors healthcare professionals or everyday individuals? For those in the medical field, jargon might be fine; for others, simpler terms might work best. Knowing your audience helps you tailor content in a way that resonates. Pharmacies often have different expectations depending on whether the audience is a doctor, a patient looking for alternatives, or someone merely curious about the latest meds. Identifying your audience’s needs is the first step in defining the content strategy.
Creating Value Through Content
Pharmaceutical companies have the unique challenge of not just selling a product but also providing reliable information. Your content should offer valuable insights and guidance, answering typical questions and even those less common. Address common pain points: what are side effects, dosage information, or drug interactions? Have them laid out logically and simply on your landing page. You’ve got to respect the readers’ time and intellect by providing detailed yet digestible content. They should leave your page with a solution or, at the very least, feel better informed.
The Importance of Visuals
Visual elements don’t just make content prettier; they make it easier to understand. Why not use infographics to display complex stats or results from clinical trials? And don’t underestimate the power of video content. A short clip explaining the mechanisms of a drug can go a long way. For pharmaceutical companies, any claims must be well-supported, so using FDA-approved graphics or verified sources could enhance credibility. Remember, visuals can be excellent anchors that break up text and keep readers engaged, especially those short on time.
Finding the Right Word Count
Generic advice often says 500-800 words for a landing page. But for pharma companies, it might require more depth. Perhaps you might need up to 1,000 words or more, depending on the complexity of the product and audience needs. The goal is not to hit a word count but to ensure the reader leaves with their questions answered. As long as you maintain focus on the target audience’s needs, the word count often works itself out. However, avoid filler content that can dilute your message. Clear, concise content that sticks to the point will better serve your purpose.
Incorporating SEO Strategically
Incorporating SEO is crucial, especially when every company is vying for search engine dominance. Target strategic keywords tied to your audience’s queries but don’t stuff them in unnaturally. Use variations and long-tail keywords to capture different audience intents. Make sure to also employ header tags, alt texts, and meta descriptions appropriately. This helps search engines understand your content structure while making it easier for your audience to follow. Check out our guide on Pharmaceutical Companies SEO for more in-depth strategies.
Call-to-Action (CTA)
Any good landing page should drive action. Whether you want users to request more information, sign up for newsletters, or contact a rep, your CTA should be clear. Importantly, your landing page should lead naturally to this action. Don’t place CTAs too early and miss out on delivering value first. Position them logically after educating the reader or addressing their pain points.
Monitoring and Updating Content
Content should be fluid, not static. Regularly revisit and update your landing page to reflect new information, guidelines, or patient stories. Evaluate what works based on analytics and adapt accordingly. It’s an ongoing process but worth the engagement it will sustain. Staying current improves your site’s authority and keeps your audience coming back for verified, up-to-date info.
Solid landing pages aren’t a place for guesswork. Use your data to constantly refine the strategy and better serve your audience’s needs. As of November 2024, the digital landscape requires constant innovation, especially for industries like pharmaceuticals. With focused content, transparency, and strategic SEO, your landing page can be a robust asset.
If you’re seeking expert guidance and precision in honing these strategies, explore our latest offerings in SEO management for Pharmaceutical Companies to optimise your approach and achieve your digital goals efficiently.
