Google Ads Agency for City Councils

With our Free Account Audit, we carry out a comprehensive review of your current Google Ads accounts. Through our audit, we can identify what’s working well and where there might be gaps or opportunities for improvement. Everything from ad copy to keyword selection, from campaign structure to bidding strategies – all these elements will be meticulously evaluated and assessed. This not only aids in pinpointing inefficiencies but also unveils untapped potential for greater return on investment.

At the heart of our services is data – reliable, rich and real-time. Our Conversion Tracking system ensures we are cognisant of every lead, sale, phone call or app download that your Google Ads account generates. This will not only help in understanding the effectiveness of your campaigns but also in making informed decisions for strategic modifications.

Our team of Google Ads professionals have years of experience managing accounts across various industries. We’re not just experienced in terms of years, but also in terms of managing the complexities peculiar to City Councils. We understand how to create engaging ad copies, how to target the right demographics, and how to optimise budgets to maximise results.

We offer a detailed Data Reporting service, providing you with regular, easy-to-understand reports on your Google Ads performance. We believe in transparency, therefore we ensure you have a clear idea of how your investment is performing, where improvements are to be made and how your campaigns are driving value for your constituents.

Our primary goal is to ensure that every pound you invest in Google Ads delivers a significant return. To achieve this, we employ rigorous budget management, keyword optimisation, and constant A/B testing of ads to ensure your costs are minimised while returns maximised.

A great Google Ads campaign is futile without a well-performing landing page. We specialise in optimising Landing Page performance to convert your website visitors into leads, enquiries or conversions.