Optimising Titles & Headings: Website Blog by an SEO Strategy Provider for Accountants
In the ever-evolving world of digital marketing, keeping your website optimised for search engines is a must. If you run an accountancy firm, you’ve probably noticed how important it is to stay ahead online. This is where SEO, especially on-page SEO, comes into play. While you might focus on attracting new clients through word of mouth or local ads, getting your website visible to potential clients searching online can make a huge difference. A key part of this is mastering your page titles and headings.
As an accountant, optimising these elements isn’t just about good looks; it’s about making sure search engines, like Google, can easily understand what your pages are all about. In this blog post, we’ll dive into practical ways to improve your site’s visibility through better page titles and headings. To dive deeper into SEO strategies tailored for your firm, you can explore our service dedicated to Accountants SEO.
Start with Keywords
Thinking about keywords first helps your audience find you easier. They’re the words that potential clients use when searching for services you offer. Begin by brainstorming a list of terms your clients would use. Are they looking for “tax help for small businesses” or “VAT filing services”? Once you’ve got your list, weave them naturally into your page titles and headings. But remember, overloading isn’t good; Google recognises when you’re just stuffing keywords in, and it won’t rank such pages highly.
Clarity Over Creativity
While creativity has its place, clarity should be your priority when crafting page titles. They need to be concise and describe the content on your page accurately. For instance, a title like “Reliable Tax Consulting in London” tells both search engines and users exactly what your page is about. Generic titles like “Welcome to Our Firm” don’t cut it; they’re non-specific and do nothing for your SEO.
Keep an Eye on Length
Titles are most effective when they’re not too long. Google generally displays the first 50 to 60 characters of a title. So, aim to include your most important keywords within that length to ensure they’re visible in the search results. For example, “Audit and Assurance Services for Small Businesses” gives clear insight into what users will find, while being within the ideal length.
Use Numbers and Power Words
Engagement can sometimes be boosted when you include numbers or power words in your titles and headings. Numbers often work well because they give users a clear idea of structure or steps, like “5 Ways to Save on Personal Taxes”. Power words, such as ‘effective’ or ‘expert’, can also grab attention without sounding desperate or spammy.
Benefit from Hierarchy in Headings
Headings do a lot of heavy lifting on your page; they structure your content and guide your visitors through it. Make sure headings (from H1 to H3 and beyond) follow a logical order and provide clear flow. H1 should capture the main topic, while H2 and H3 headings breakdown subtopics. For accountants, this might mean having an H1 like “Our Accountancy Services”, with subsequent headings detailing each service.
Customise Meta Descriptions
Don’t overlook meta descriptions when working on titles and headings. Though not directly impacting your ranking, a well-written meta description can encourage users to click through to your site from search results. Describe what users can expect to find on your page and how it will benefit them, but keep it within 150 to 160 characters.
Monitoring and Adjusting
SEO is not a one-off task. Once you’ve optimised, remember to keep an eye on how your pages perform. Use tools like Google Analytics to see if tweaks are leading to more clicks and better engagement. If you see certain pages aren’t performing, revisit your titles and headings – sometimes a small change can make a big difference.
Stay Updated with Industry Trends
The accountancy world changes rapidly, and so do the needs of your clients. Regularly updating your site’s content to reflect new services or trends can keep your pages relevant. The same goes for your page titles and headings – updating them with current, in-demand services can improve visibility and attract more clients.
The Bigger Picture
Page titles and headings are just parts of a broader SEO strategy, but they’re critical ones. By focusing on these elements, you set yourself up for better online visibility. And if you’re looking for a personalised approach for your firm, why not explore our SEO management for Accountants solutions to give your site the competitive edge?
