How to Use Automated Extensions to Enhance Ad Copy and Drive Higher Engagement
It’s the start of 2025, and if you’re in the world of digital marketing, you know how important it is to stay ahead of the game. Every click counts, and mastering click-through rates (CTR) can make all the difference. Microsoft Ads offer some fantastic features to help boost your CTR, particularly when it comes to automated extensions. These tools are not just nifty add-ons; they’re essential components to get the most out of your advertising efforts. We’re here to guide you through how you can use these features effectively.
Whether you’re working as a solo entrepreneur or part of a team, Microsoft Ads have options designed to optimise your advertising strategies. Trust us; we’ve seen it all at Wired Media. Over the years, businesses leveraging Microsoft Ads have turned potential losses into solid gains simply by using these extensions strategically. Let’s dive into how you can do the same.
What Are Automated Extensions?
First things first, let’s talk about what automated extensions are. In simple terms, they’re add-ons to your ads that enhance visibility and engagement. Unlike manual options, these are dynamically generated by Microsoft Ads based on your account’s performance data. So, they highlight relevant information to potential customers automatically. This feature saves you time and keeps your ads up-to-date.
Why Use Automated Extensions in Your Strategy?
The benefits are clear. Automated extensions increase the chances of someone clicking your ad because they make your listing more appealing. They add snippets of valuable information, like your business location or phone number, directly in the search results. If you’ve ever wondered how some ads appear richer than others, automated extensions often play a role.
Which Extensions Are Right for You?
Knowing the different types of extensions can help you decide which are best suited for your business goals. There are several types, including location extensions, call extensions, and structured snippets. If you operate a local business, location extensions are invaluable as they show where you are located, increasing the chance of foot traffic along with online engagement.
Setting Up Automated Extensions
Getting started is relatively easy, especially if you’re already using Microsoft Ads. Go into your campaign settings and look for the section on ad extensions. You can choose which types of extensions you want active, and let Microsoft handle the generation. However, it’s always smart to review what’s being displayed to ensure it aligns with your brand message.
Analysing the Impact
Once your automated extensions are in place, it’s all about tracking. Check the performance metrics available in Microsoft Ads to see how much your CTR improves. Use this data to make informed decisions. Don’t forget, testing is key. Try different extensions to see what works best and keep an eye on trends over time.
Staying Ahead with Seasonality Considerations
One advanced tip is to consider seasonality when using automated extensions. For example, a retail business might benefit from highlighting different promotions during the holiday season. Adjust your strategy as needed by turning specific extensions on or off based on the time of year and current audience behaviour.
Troubleshooting Common Issues
Of course, things may not always go smoothly. If you find automated extensions aren’t quite hitting the mark, remember that manual tweaking is an option. You can supplement your automated setup with manual entries to ensure everything aligns perfectly with your campaign strategy.
The Road Ahead
As you move forward, continue to evaluate new features and updates from Microsoft Ads. Keeping abreast of changes will allow you to take advantage of new tools and ensure your campaigns remain effective. Experimentation with different strategies will reveal what works optimally for your specific goals.
A Final Thought
Mastering automated extensions in Microsoft Ads isn’t as daunting as it might seem. With the right insights and a bit of experimentation, you can significantly boost your CTR and drive better results from your campaigns. As always, be proactive about optimising and stay curious about what’s around the corner in the rapidly evolving landscape of digital marketing.
If you’re feeling overwhelmed or just need an extra pair of hands, check out our Microsoft Ads management services at Wired Media. We’re here to help you navigate the ever-evolving world of digital ads with ease.
