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PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your website to help drive more leads and increase conversions.
Google Ads
We use Google Ads to ensure your laser eye surgery services appear prominently when potential patients are searching for vision correction options. By targeting specific, high-intent keywords, we drive qualified traffic to your site, increasing the likelihood of consultations and procedures.
Landing Page Optimisation
Effective landing pages are crucial for converting visitors into appointments. We optimise your pages to highlight the benefits of laser eye surgery, showcase success stories, and provide clear, compelling calls to action that encourage visitors to schedule a consultation.
Remarketing
Our remarketing strategies keep your clinic top-of-mind for individuals who have visited your site but haven’t yet decided to book a procedure. By displaying targeted ads that remind them of your expertise and the life-changing benefits of laser eye surgery, we help bring them back to make a commitment.
Microsoft Ads
Broaden your reach with Microsoft Ads to capture additional audiences on the Bing network. This strategy complements your Google Ads efforts, ensuring your clinic achieves maximum visibility across multiple search engines.
Display Ads
Utilise display ads to visually communicate the success and safety of your laser eye surgery procedures. These ads are strategically placed across relevant online platforms to attract and inform potential patients, enhancing brand recognition and driving direct inquiries.
Paid Social Media
Engage directly with potential patients through targeted social media campaigns. Our paid social strategies on platforms like Facebook and Instagram focus on educating your audience about the benefits of laser eye surgery, sharing patient testimonials, and highlighting promotional offers.
SEO
Our SEO services complement our PPC efforts by enhancing your organic search visibility. By optimising your content for relevant keywords, we help attract a steady flow of traffic to your site, reducing dependence on paid advertising over time.
Paid Social Media
Beyond targeted advertisements, we manage comprehensive social media campaigns that build engagement and trust with your audience. These campaigns include creating and sharing informative content about eye health, laser surgery benefits, and maintaining active engagement with followers to foster trust and authority.
Web Design
A professional, user-friendly website is crucial for converting interested visitors into booked appointments. Our web design services ensure that your site is not only aesthetically pleasing but also optimised for user experience, with easy navigation and a straightforward appointment booking process.