Getting To Grips With SEO: Lichfield Businesses
If you’ve got holiday lets in Lichfield, you know how important it is to show up in local searches. Google My Business (GMB) was one of the most useful tools for improving your local visibility and attracting more guests to your properties in 2023. Setting up and optimising your GMB profile could make a significant difference in getting more people through your doors. But how exactly do you do that?
That’s where we come in. We’ll guide you through the essentials of making your holiday lets in Lichfield stand out on Google. Our pointers and insights will help you boost your business visibility, attract more guests, and ultimately, improve your occupancy rates. Ready to take control of your local search presence? Let’s dive into the steps to optimise your Google My Business for better SEO results.
Ensuring Your Business Details Are Accurate
Having accurate information on your Google My Business listing could be game-changing. Ensure your business name, address, and phone number are up-to-date. If you’ve tweaked your offerings for 2024 or shifted business hours, update your profile immediately. Incorrect details can mislead potential guests and harm your credibility.
Selecting the Right Categories
What categories would best describe your holiday lets in Lichfield? Google allows you to choose a primary category and additional ones. Being specific here helps potential guests find you more easily. If you’re offering unique amenities, highlight those by selecting appropriate categories. It’ll help distinguish your listing from competitors.
High-Quality Photos Are Your Friend
People love to see where they’re staying before they book. Uploading high-quality photos of your Lichfield holiday let will make a huge difference. Remember, first impressions count. Show off the beautiful spaces and local attractions. In the past year, property listings with engaging photos attracted a higher number of views.
Encourage Reviews and Feedback
If you hadn’t noticed, reviews were crucial in shaping guest decisions in 2023, and it hasn’t changed this year. Encourage satisfied guests to leave positive reviews on your GMB profile. Respond to reviews too, be it positive or negative. It demonstrates your commitment to excellent customer service and builds trust with future guests.
Use Google Posts to Share Updates
Google Posts are a feature you might’ve overlooked. Use them to share updates about your holiday lets, special offers, or local events in Lichfield. These updates will appear in your GMB listing and give potential guests even more reasons to choose you over others.
Utilising the Insights Feature
Get familiar with the ‘Insights’ section of your GMB dashboard. It provides data about how people find your listing and engage with it. You can use this information to tweak your listings or marketing strategies. In the previous year, businesses that actively used these insights reported improved results and better understanding of their audience.
Maintain Consistency Across Platforms
Consistency in your business information across platforms reinforces credibility and aids SEO. Ensure your details on your Google My Business match those on your website and other platforms. This consistency will help better align your digital marketing efforts.
Conclusion
Optimising Google My Business was a smart move for attracting more guests to your Lichfield holiday lets in 2023 and remains vital in 2024. By focusing on accurate details, relevant categories, great photos, and leveraging features like Google Posts and Insights, you’re setting yourself up for better visibility and success. For more information on professional help with your local business presence, explore our SEO Management in Lichfield.
