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The Relais Cooden Beach PPC

A Hotel Brand

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Project Scope

Wired Media partnered with Relais Cooden Beach, a hotel company, to enhance its online presence and generate substantial growth in conversions. Through the implementation of a comprehensive Google Ads strategy, Wired Media achieved exceptional results. This case study highlights the significant improvements in conversions, conversion value, and clicks that were realised, leading to a successful increase in rooms and table bookings for the Relais Cooden Beach.

The primary objective of Wired Media was to modernise The Relais Cooden Beach outdated Google Ads campaigns increasing conversions, boosting conversion value, and driving higher click-through rates. To achieve these goals, Wired Media devised a strategic plan that involved the introduction of both Responsive ads and Performance Max campaigns as well as continuous optimisation efforts.

 

89%

Increase in clicks

80%

Increase in sales

96%

Increase in conversion value

33%

increase In CTR
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We have been working with Wired on SEO, PPC and also web development and have been very impressed in all areas. We have seen great results in our presence on Google and a big increase in overall sales. The team are also a pleasure to work with.
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Chloe Sapsford, Yves Delorme
Our Approach 

With the quality of the product and the great brand image, we quickly identified a huge opportunity for Performance Max campaigns. Performance Max campaigns leverage machine learning algorithms to automatically optimise ad placements across various Google properties, including Shopping, Search, Display, and Discover. Performance max campaigns appear to be a “do it for you” campaign however this is far from the case. Inputting quality audience data, creating captivating ads and optimisation of the product feed have been vital in the success of this campaign.

Wired Media conducted thorough keyword research and analysis to identify high-value keywords and ensure optimal targeting. They implemented ad copy updates, refined audience targeting, and optimised bidding strategies to increase the effectiveness of the Google Ads campaigns. Regular monitoring and performance analysis allowed for timely adjustments and refinements to ensure optimal campaign performance.

 

The Results 

Wired Media achieved a fantastic 80% increase in conversions for The Relais Cooden Beach. The restructuring of the account, and implementation of Performance Max campaigns, combined with continuous optimisation, successfully attracted more qualified traffic and improved the conversion rate.

This is a clear demonstration of the importance of keeping up with the ongoing changes and evolution of Google Ads. The implementation of new and improved features is vital to keeping up with competition in the market. We at Wired Media conduct regular research to ensure that we are up to date with current strategies and trends as well as testing our own theories.

 

Wired Media’s strategy led to a 89% increase in total clicks compared to the previous year. However it was achieved by optimising ad placements, and leveraging better ad copy, Wired Media successfully attracted a larger audience and increased engagement. The significant increase in clicks demonstrates the improved visibility and effectiveness of The Relais Cooden Beach.