How to Use Google Ads Extensions for Farnborough Takeaway and Fast Food Businesses
If you’ve been around the block with Google Ads, you know it’s a tool that can be tough to master but is incredibly rewarding when done right. Especially for takeaway and fast food businesses in Farnborough, standing out is key. An underutilised feature in Google Ads is ad extensions. While many businesses have already tapped into the power of PPC, ad extensions can give you an extra nudge to attract customers nearly at your doorstep.
We’re here to help you make the most of Google Ads by putting ad extensions to work for you. As a fast food owner in Farnborough, your customers are often hungry and in a hurry. They want quick, useful information. Ad extensions offer a way to provide that right when they search. So, let’s dive into exactly how you can use these to boost your local business.
Why Use Google Ads Extensions?
Ad extensions enhance your ad with additional information, offering more ways for people to contact or find you beyond a simple ad copy. Think about it as extra real estate on Google’s search results page—without additional costs. More visibility can mean more customers eagerly clicking through to check out your menu.
Location Extensions for Farnborough Visibility
For takeaway and fast food joints, location is everything. With location extensions, you can display your Farnborough address right in your ad. This is crucial given how locals often search for “fast food near me.” If someone’s browsing for a quick bite in Farnborough, your address makes it straightforward for them to drop by.
Call Extensions for Instant Ordering
A call extension allows customers to click-to-call directly from your ad. Imagine you’re at Farnborough’s market and suddenly get a craving for fish and chips. With one tap, a customer can call your business and place an order. This removes any barriers between a hungry customer and their delicious solution.
Sitelink Extensions for Quick Navigation
Sitelink extensions let you add additional links under your main ad. For your Farnborough fast food business, this could mean instant access to different menu sections, order forms, or special offers. When someone in Farnborough searches for your eatery, they immediately get multiple paths to browse and order quickly.
Using Promotion Extensions to Stand Out
With all the bustling businesses in Farnborough, a good promotion can set you apart. If you’ve got a 2-for-1 pizza deal, use promotion extensions to shout it from the rooftops—or at least to the top of Google. This way, when your ad pops up, so does your exciting offer, directly attracting potential clientele.
Making the Most of Review Extensions
Review extensions can boost trust. Highlight customer testimonials or industry awards right in your ad. For a Farnborough fast food place, a mention like “Best Curry House in Farnborough” can work wonders. It shows potential customers that other people have loved your food, enticing them to give it a go.
Setting Up Your Extensions
Setting up ad extensions is not rocket science. In your Google Ads account dashboard, head to the Ads & Extensions section. From there, explore various types of extensions. Don’t feel like you have to use them all at once—start with one or two that make the most sense for your Farnborough business and slowly expand.
Keep an Eye on Performance
Once you launch your campaigns with extensions, it’s all about the data. Regularly check how your extensions are performing. Reviews and tweaks based on what’s working can optimise future campaigns. Aim to make those numbers rise steadily, ensuring those in Farnborough keep choosing your takeaway.
Final Thoughts
You’ve got a great chance to maximise your business potential in Farnborough with Google Ads Extensions. Put yourself in the shoes of your customers. They want convenience, quick service, and delicious food. Make their experience seamless by using the right ad extensions.
For more insightful guidance, check out our PPC Management in Farnborough services today to get your ads optimised.
