Beginners Guide To PPC: Wolverhampton Businesses
Picture this: it’s late, and your stomach is rumbling in Wolverhampton. If you’re a takeaway owner, you know exactly what your customers are feeling. They’re on their phones, looking for a quick bite, and you want your takeaway to be their go-to choice. That’s where Google Ads can make all the difference. With Google Ads extensions, you can really make your business stand out in the search results. Whether you’re new to this or have dabbled before, these extensions can be the game-changer your business needs.
Wolverhampton is buzzing with foodies and fast-paced lifestyles, making it a vibrant place for takeaway and fast food businesses. If you’re keen to learn more about how PPC works for your local business, you’re in the right place. We’re diving into practical ways you can use Google Ads extensions to entice customers and boost your website’s effectiveness. Let’s dive in and get your business popping up on those hungry customers’ screens.
Understanding Google Ads Extensions
Imagine typing “best pizza in Wolverhampton” in Google Search. You’ll see results with some ads popping right at the top. The ones that catch your eye aren’t just because they show the name of the takeaway. They have these nifty little add-ons that give more info – these are Google Ads extensions. They help give more valuable information like your location, phone number, or extra links to parts of your website. They’re simple to use and free, and they can turn your plain old ad into an eye-catching, info-packed selling point.
Location Extensions: Put Your Business on the Map
These extensions are crucial if your customers need to find you in Wolverhampton. Adding your location extension to Google Ads means when someone sees your ad, they can also see where you are on the map and get directions. This is pretty handy late at night when a customer’s hungry and debating between you and another spot. Make sure your address is accurate and easy to read, so there’s no guessing involved.
Sitelink Extensions: Give More Options
These extensions allow you to add up to four extra links within your ad, which can directly lead customers to parts of your website. Think of it as offering them a shortcut to your most popular, or most profitable, menu categories. In Wolverhampton, this could mean linking directly to your ‘Meal Deals’ or ‘Vegan Options’. This way, you’re spoon-feeding information to your customers, making it easier for them to click through and order.
Call Extensions: A Direct Line to You
Sometimes people just want to speak to a person rather than playing around on a website. Call extensions let you add a clickable phone number right in your ad. This is especially helpful for customers who might be driving or aren’t big fans of online ordering. Set this up by ensuring your number is correct and that it’s active during your listed opening hours. There’s nothing worse than a potential sale gone because of a dud number.
Utilising Callout Extensions
If you’re looking to draw attention to unique aspects of your takeaway, these are the extensions to use. Callout extensions are small snippets of text that highlight features of your business. Are you using locally sourced produce? Is your delivery lightning fast? If you’ve got something local to Wolverhampton that sets you apart, mention it here. Just keep it short and sweet.
App Extensions for the Technologically Savvy
If your business has a dedicated app for ordering, app extensions can point customers directly towards downloading it. More and more people prefer using apps for their fast food orders, so if you’ve invested in one, shout about it. The smoother the ordering process, the happier the customer. This adds a tech-savvy touch to your marketing plan and makes life easier for your customers.
Making the Most of Your Budget
Managing Google Ads might feel like a balancing act—investing just enough to see returns. Wolverhampton is packed with eateries so think about what sets yours apart and highlight these features in your extensions. Focus on what brings you business, whether it’s your late-night deals, unique menu items, or swift delivery service. Prioritise extensions that match your business goals and customer preferences. It’s all about getting the biggest bang for your buck.
Analysing and Optimising Results
As with any marketing effort, keep a close eye on your Google Ads performance. Use Google Analytics to see which extensions are driving the most clicks or conversions. Maybe your call extensions are a hit, but your sitelinks see less action. Don’t be afraid to tweak or change things up. Running a successful takeaway business means always learning and adapting to the tastes of hungry Wolverhampton locals.
Expand and Grow
Once you’ve got a handle on these extensions, why stop there? Try testing different messages, special offers or highlighting various parts of your menu. Google Ads is a tool to not just reach new customers, but also to better understand their habits and needs. Use this information to expand your reach and grow your business.
If you’re ready to dive deeper into the world of Google Ads and need a helping hand, consider checking out Wired Media’s PPC Management in Wolverhampton. There’s always more to learn and optimise for your takeaway or fast food business.
