Getting To Grips With PPC: Nottingham Businesses
If you’re running a taxi company in Nottingham, you’re likely aware of how competitive the market can be. Everyone’s looking to outdo each other, whether it’s through service quality, affordability, or innovative ways to catch the eye of potential customers. You’ve probably already considered using Google Ads to attract more business, but if you’re not utilising Google Ads Extensions, you might be missing out on some valuable opportunities. That’s where we come in.
Google Ads Extensions give you the ability to add more information to your ads beyond the traditional text. This can set you apart from competition by making your ad more relevant and engaging to customers. Are you offering discounts? Do you want people to book directly through your website? You can do all this and more with extensions. If you’re curious about how PPC can take your marketing strategy to the next level, check out our PPC services for more guidance.
Why Use Google Ads Extensions?
Extensions can significantly enhance your ad’s visibility and effectiveness. They provide extra information that can be tailored to specific customer needs, increasing the likelihood of a click. Imagine you’re targeting locals in Nottingham who frequently need a taxi after a night out in Hockley. By using sitelink extensions, you could link directly to a booking page, special offers, or even customer reviews to reassure them that your airport transfer service is dependable.
Types of Extensions to Consider
There are several types of ad extensions you could find beneficial. Call extensions allow potential customers to dial your number and book a taxi directly from the search results. This is especially handy if you’ve calculated that a significant portion of your customers prefer calling over booking online. Readily visible click-to-call numbers can increase the number of leads you get from your ads.
Also, consider using location extensions to show your business address, helping locals find you easily. You could include multiple sites if you have different locations across Nottingham. This is useful if you cover areas like West Bridgford, Beeston, or even Mapperley. Being recognised locally not only builds trust but is more likely to make people choose you over competitors who aren’t as localised.
Making the Most of Callout Extensions
Callout extensions let you add short, impactful snippets of information that can make a real difference. Use these to highlight key selling points, like “available 24/7” or “eco-friendly options.” When users in Nottingham scour the web for taxi services, they may lean toward companies offering specific features they can’t resist. Your goal is to make sure those features are right there for them to see at a glance.
Driving Action with Promotion Extensions
If you have special offers, putting them in front of potential customers is crucial. Promotion extensions allow you to highlight deals or discounted rates within your ad. Maybe you’ve got a 20% discount for rides booked from the Nottingham Train Station to Nottingham Arena for a concert? Using these can make your ad immediately more appealing, especially if the promotion aligns with events or peak times around the city.
Measuring Success and Adjusting Your Strategy
Once you’ve got your extensions running, it’s time to check how they perform. Make a habit of constantly examining your metrics to understand what works best and what doesn’t. You can use Google Ads’ in-built tools to monitor engagement. Did more people click on your call extension during the weekend when people are hitting the town? Or, were clicks on location extensions more prevalent during weekdays? This info helps in fine-tuning your advertising strategy to best serve your business needs in Nottingham.
Continuous Learning and Optimization
The best strategies come from learning and adapting over time. Keep an eye on current events in Nottingham that may affect your business, like local festivals or university terms. Test new extensions regularly and tweak the ones you already use. The taxi business doesn’t stay static, and neither should your ad campaigns. So don’t be afraid to try out new things, set aside a small budget for experimental extensions or ad formats, and remember to track how changes impact your results.
Conclusion
Leveraging Google Ads Extensions can be a game-changer for your Nottingham taxi service. They let you provide more relevant and attractive information to potential customers, making it easier for them to choose you when they need a taxi. As you enhance your advertising strategies, keep your local audience in mind and try different extensions to find what best resonates with them.
If you’re looking to maximise your PPC campaigns and need some expert help, check out our PPC Management in Nottingham service, which is tailored to help Nottingham businesses like yours grow.
