Home > Public Sector Digital Marketing > Public Sector PPC

Public Sector PPC Agency

Data Driven Public Sector Pay Per Click that provides a high ROI

PPC (pay per click) is a cost-effective method of generating highly engaged traffic to your public sector website to help drive more leads and increase conversions.

 

 

25+ Years Experience
Results Driven
UK Based Team

Get in touch with us and we’ll get back to you within 24hrs

Our team are ready to help take your digital marketing to the next level, and grow your business online. Contact us today for a free discovery session, we will show you our approach and how we can help you hit your growth targets this year.

Our Public Sector PPC Services

Services Icon

Google Ads

For public sector businesses, advertising on Google is a must. With more than 3 billion internet searches made every day, serving ads to users searching for relevant keywords is a sure way of getting your products in front of potential customers – trust us: it works.

Services Icon

Landing Page Optimisation

With our in-house team of web designers and developers, we can craft conversion rate-optimised landing pages for your public sector PPC campaigns. PPC visitors behave differently to organic visitors to your website, so a carefully designed landing page can mean the difference between a clicker and a customer.

Services Icon

Remarketing

If you’re investing in paid search to attract new guests, you’ll want to make sure you have remarketing campaigns set up. Using custom audience lists, these campaigns only display ads to users who have previously visited your public sector website and are an effective way of converting users who have abandoned their baskets.

Services Icon

Microsoft Ads

We love Microsoft Ads, because we often see great results such as lower cost-per-clicks, better quality traffic and higher revenue value. If you opt to invest in search advertising for your public sector website, then running ads across Yahoo and Bing is definitely something you want to consider.

Services Icon

Display

If you’re looking to target users at all points of their online journey, you’ll want to add display ads to your marketing mix. These image-based ads are shown on websites such as The Guardian and are a great way of enticing visitors back to your public sector website.

Services Icon

YouTube

Got great video content? Then running ads on YouTube is a no-brainer. With ads costing as little as £0.01 per view, YouTube campaigns provide a great way of promoting your products to in-market, captive audiences en-masse.

Case Study:

Mick George

 

Case Study:

Butcombe

 

Case Study:

Red Paddle

 

Strategic Pay Per Click Management for the Public Sector

PPC (pay per click) campaigns are a great way for you to gain more relevant visits to your public sector website on a daily basis.

 

PPC works by bidding on search terms (keywords) on popular search engines like Google and Bing.

 

Your public sector PPC ads will show when someone searches with the keyword you are bidding on, and you only pay when a potential customer clicks on your advert, not when it’s displayed to them.

 

We can set up and manage your public sector PPC campaigns with budgets so you know how much you are spending each day, so you’re always in control.

 

Public sector PPC works best when aligned with your SEO strategy, so you can reach as many potential customers as possible.

Using information from your public sector business’ SEO, email marketing, content marketing and social media campaigns, we can plan and implement your PPC campaigns in advance of major events or special offers.

 

You can use public sector PPC to reach new and existing customers, showcasing your retail business as well as promotional offers and rates.

 

People don’t always book the first time they visit a website. Using remarketing, purpose-designed ads, and data segmentation, we can reach these guests so they return to your website and book, turning a wasted click into a direct purchase.

 

We combine data-driven public sector PPC campaigns with tailored landing pages with relevant and well-written copy, with a clear call to action, so we can convert your retail website visitors into repeat customers.

 

Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your retail company, and exceed your business goals.

 

Our team of digital marketing experts create managed PPC campaigns that are trackable and measurable, so you can prove the increase in ROI for your hotel, and exceed your business goals.

Book a free website growth consultancy session

Our team are ready to help take your website to the next level and grow your business online. Contact us today for a free discovery session and we will show you our approach and we can help you hit your growth targets this year.

Other Public Sector Services

Services Icon

SEO

Our dedicated in-house SEO team can provide everything from technical analysis and migrations to keyword research, copywriting, content marketing to link-building campaigns, getting you to the top of the search results and driving targeted inbound traffic to your website, generating more ROI.

Find Out More
Services Icon

Paid Social Media

Our social media specialists have worked with public sector businesses, both big and small, to devise and implement effective social media campaigns that achieve clients’ objectives.

Find Out More
Services Icon

Web Design

Our skilled team of web developers and designers have designed and developed hundreds of websites for the hotel industry, designed with your target audience in mind to drive traffic to your website and increase your conversion rate.

Find Out More

Your Team

Richard Weathered
Head of SEO
Joel Green
Head of PPC
Adam Taylor
Data analysis
Sam Beasley
Head of Development
Tom Beasley
Client Services
Saqib Akram
Data Engineer

Get in touch with us and we’ll get back to you within 24hrs

 

 

Get in touch today and one of our experienced team will arrange a call to discuss your Hotel’s requirements. Take advantage of our free strategy consultation to help you understand our services and how we can help you grow.

GET IN TOUCH

Public Sector PPC Insights

Haverhill IT Companies: Maximising Ad Spend with Negative PPC Keywords

Beginners Guide To PPC: Haverhill Businesses - Content by a PPC Marketing Team in Haverhill Let's dive into the often overlooked, yet crucial aspect of PPC campaigns: negative keywords. If you're running a small IT company in Haverhill, you're likely…
READ NOW

Technical SEO Best Practices for Car Garages in Andover: Key Fixes

Introduction To SEO: Andover Businesses - Blog Post by an SEO Growth Consultancy in Andover If you're running a car garage in Andover, you're not just about gears and grease. You've got a website, and you want it to work…
READ NOW

SEO for WordPress Dental Surgeries: Tips to Improve Your Rankings

WordPress SEO Tactics for Higher Rankings: Blog Update by an SEO Marketing Agency for Dentists It's been an exciting year in the world of SEO, and if you've got a dental surgery running on WordPress, you're probably wondering how to…
READ NOW

How Local PPC Ads Can Increase Enquiries for Solar Power Installers in Kidderminster

PPC Fundamentals for Kidderminster Businesses - Blog Article by a PPC Strategy Provider in Kidderminster Hey there, solar power enthusiasts! Welcome to our deep dive into how local PPC ads can supercharge your solar business in Kidderminster. The battle for…
READ NOW

Writing Persuasive PPC Ads for Guildford Security Providers

Guildford Firms: Writing PPC Ads That Drive Results - Blog Post by a PPC Growth Team in Guildford So, you're tackling the world of online marketing for your security company in Guildford. Whether you've been in the game for years…
READ NOW

Common PPC Mistakes Construction Businesses Should Avoid

Construction PPC: Avoiding Costly Mistakes - Blog Update by a PPC Service Provider for Construction businesses In the competitive world of the construction industry, every detail matters, including your digital marketing strategy. With many potential customers searching online for construction…
READ NOW

Child Day Care Providers: Nurturing Future Growth with Performance Max Audience Signals

Nurturing Early Growth: Website Blog by a PPC Company for Child Day Care Providers In an ever-evolving digital landscape, child day care providers must stay ahead of the curve to attract parents and guardians looking for the best care for…
READ NOW

Top Content Strategies to Improve SEO for MOT Centres Websites in London

Beginners Guide To Web Design: London Businesses - Website Blog by a Web Design Business in London In a city as bustling as London, there's a heavy reliance on personal vehicles. This makes MOT centres an essential service. If you're…
READ NOW

Hotel Search Campaign Strategies

Setting Up Hotel PPC Search Campaigns - Piece by a PPC Expert for Hotels Staying on top of your hotel's digital marketing isn't easy, is it? Whether you're just getting started or you're an old hand looking to refine your…
READ NOW

Creating a Contact Page that Converts for Hospitality Companies in Dartmouth

Getting Started With Web Design: Dartmouth Businesses We've all been there. You're browsing a website for a hotel, restaurant, or any hospitality business in Dartmouth, and when it’s time to…
READ NOW

Page Speed and Core Web Vitals: Essential for a Travel Agents Website

Boosting Core Web Vitals for SEO: Update by an SEO Service Provider for Travel Agents As of November 2024, the digital landscape keeps evolving, demanding new approaches for businesses to thrive online. If you're a travel agent, you might already…
READ NOW

Brand Building with Off-Site SEO: A Guide for Management Consultants in Leicester

The Basic Priciples Of SEO: Leicester Businesses - Content Piece by an SEO Agency in Leicester If you're a building management consultant in Leicester, you've probably wondered about new ways to grow your brand's presence online. Leicester, with its thriving…
READ NOW

How 2024 SEO Changes Affect Fulham Pest Control Firms

Beginners Guide To SEO: Fulham Businesses - Content by an SEO Strategy Provider in Fulham Welcome to the digital age, where keeping up with SEO might feel like trying to catch smoke with your bare hands. For pest control companies…
READ NOW

How Stonehouse Travel Agents Can Improve PPC Performance with Quality Score

Stonehouse Organisations: A Beginner's Handbook to PPC - Guide by a PPC Marketing Provider in Stonehouse If you're running a travel agency in Stonehouse, you've probably heard about Quality Score—Google's way of letting you know how your ads, keywords, and…
READ NOW

How Rustington Dental Surgeries Can Benefit from Google Search Console for SEO

Getting Started With SEO: Rustington Businesses - News Post by an SEO Marketing Team in Rustington As the digital age continues to evolve, keeping up with the online presence of your dental surgery might seem like a never-ending task. Whether…
READ NOW