A/B Testing LinkedIn Ads: Experiment Ideas to Find What Really Works
Are you ready to elevate your advertising game in 2025? It’s the perfect year to experiment with your LinkedIn Ads, especially if you’ve been relying on the same strategies for a while. The truth is, the landscape of digital marketing is always shifting, and LinkedIn continues to be a dynamic platform for professionals and brands alike. Whether you’re new to it or you’ve been navigating its waters for years, it’s always good to keep your approach fresh. You can find a variety of updated approaches and tips on LinkedIn Ads on our website.
This post delves into specific and creative A/B testing ideas you can try out to see better performance. We’ll cover why it’s worthwhile to test different approaches and offer practical ideas for what to test. By the end, you’ll have a treasure trove of experiments ready to improve your LinkedIn ad campaigns.
Understanding A/B Testing
Your basic A/B test involves comparing two versions of an ad to see which performs better. It’s about knowing your audience and testing what resonates with them. Whether you’re testing headlines, images, or call-to-action buttons, A/B tests give you that extra edge in optimising your campaigns.
Try Different Ad Formats
LinkedIn offers various ad formats, including Sponsored Content, Message Ads, and Text Ads. Experiment by running two different types simultaneously. For instance, compare the impact of Sponsored Content against Message Ads. It could be eye-opening to discover which one actually drives more clicks and conversions.
Experiment with Audience Targeting
Are you targeting the right audience segments? Use A/B testing to evaluate the effectiveness of different targeting criteria. Try comparing broad audience targeting with niche professional groups. Adjust job titles, skills, and even geographical locations to find who engages most with your content.
Test Your Visuals
Never underestimate the power of visuals. Try testing static images against video content to see which captures more attention. Maybe split-test the use of your brand colours versus something completely different. Subtle visual cues can often influence a viewer’s decision to click on your ad.
Headline and Copy Variations
Your headline is the first thing people read, so it’s worth getting it right. Test headlines with different tones, lengths, or angles to see which one grabs attention. Additionally, think about the ad copy — does a casual approach outperform a formal one? Experiment to ensure your message gets through clearly and effectively.
Optimising Call-to-Action (CTA)
Your CTA is crucial for converting interest into action. Consider testing the wording of your CTA, its placement, or even its absence in some cases. Do you get more clicks with a direct “Sign up now” or a softer “Learn more here”? The results might surprise you.
Analyse Your Performance Metrics
With your tests running, keep a close eye on your performance metrics. LinkedIn provides insights into click-through rates, engagement, and conversions. Make sure you understand these numbers as they are key to validating your tests’ success. Don’t forget to allocate enough time for each test to gather meaningful data.
Creativity in Content Ideas
Feel free to step out of your comfort zone. Maybe try humorous content or controversial angles that challenge industry norms. Your ad content doesn’t always have to be serious, especially if that’s what your audience engages with more.
Leverage Feedback
If you’re struggling to pinpoint what to test, consider asking your audience for feedback. Use surveys or engage with comments under your ads to gain insight into what they dislike or want more of. This can be a goldmine for generating A/B test ideas.
Conclusion
As we move further into 2025, remember that adaptability is your best friend. LinkedIn is a powerful platform with tremendous opportunities for growth and engagement. A/B testing is not a one-off task but an ongoing process of refinement. Keep testing, learning, and optimising to stay ahead of the competition. For more information on how you can maximise your LinkedIn campaigns, check out our services for LinkedIn Ads management.
