Getting To Grips With Web Design: Dereham Businesses
In the world of construction, every detail counts. You might have perfected your building techniques, sourced the best materials, and even hire top talent. But in this digital age, having a standout online presence isn’t something you can ignore. For businesses in Dereham, a town brimming with historical structures and new builds alike, ensuring your digital footprint is optimised is crucial. While you may think the main content and flashy banners are enough, your website footer could be the secret weapon you’re overlooking.
The website footer should not be left as an afterthought but embraced as an integral part of your design. Our team at Wired Media understands this and wants to share some simple yet effective strategies that can help you turn those scrolling moments into genuine interest and conversions. If you need help kicking off your digital presence or refining what you’ve already built, our Web Design team is here to support you.
Get More from Your Contact Information
In an industry where face-to-face interactions are invaluable, ensuring that your contact information is accessible and clear in your footer is a no-brainer. But it’s not just about slapping an email address and phone number down there. Think about how you can engage the local Dereham community. Make it easier for potential clients to reach out by including clickable phone numbers or direct email links. More so, you can add working hours which align with regional standards, adding a touch of personalisation.
Highlight Location-Specific Services
Dereham has its own unique landscape and construction needs, so why not shout about what sets you apart locally? Use your footer to list location-specific services that residents value, whether it’s renovating historic properties or sustainable building techniques. A section in your footer dedicated to this can remind locals and newcomers alike about your expertise in these critical areas, subtly nudging them towards contacting you for their needs.
Social Proof to Build Trust
Word of mouth has always been a trusted source within small communities. In an age where online reviews and testimonials are king, adding a brief testimonial or a trustmark in the footer could echo this traditional wisdom. Maybe someone from Dereham was thrilled with your work—let their voice be heard. Display snippets of customer reviews or accolades you’ve earned, creating an immediate sense of trust for those reaching the end of your page.
Call-to-Action (CTA) That Speaks Clearly
Your footer is the final stop for visitors before they decide to explore further or leave altogether. Implementing a simple, clear CTA could make all the difference. Try something like “Get a free local consultation” or “See our Dereham project portfolio” that links to a page detailing your previous work. It’s straightforward, it speaks directly to local needs, and it can tip the scale in favour of conversion.
Integrate Useful Links Strategically
Your footer is as much about navigation as it is about information. Don’t clutter it, but ensure it provides added value by including links to your most popular or profitable pages. Services, portfolio or a link back to your blog can all give visitors quick access to what they might be searching for. It also keeps the user pathway simple, preventing the dreaded quick-exit on your website. Here in Dereham, with visitors often looking for localised services, these links play an essential role.
Keep Branding Consistent But Responsive
Your footer should echo your overall branding while being mobile-responsive. Simple tweaks like ensuring the logo you include remains readable when viewed on a phone, or that links aren’t too closely packed, can enhance the user experience. In Dereham, where community interaction is high, you never know who might be accessing your site from a mobile device on the go. Keeping it tidy and accessible puts you in a good stead with potential clients.
Analytics to Inform Progress
Last but not least, look back and learn. The digital footprint analysis of 2023 offers insights that can inform how you’ll shape your footer moving forward. What worked in the past? What didn’t? Use analytics to understand where your visitors go after reaching your site’s footer. Knowing how Dereham’s community interacts with your website can guide tweaks and changes that will help boost conversions. By actively improving and iterating, your website stays on the pulse of community and market demands.
Optimising your footer might seem like a subtle change, but it’s the consistent tweaks and updates that help you grow. If you’re ready to take your construction business to the next level in Dereham with the right digital strategies, our team at Wired Media is here to assist. Website Design in Dereham is what we do, and we’re excited to collaborate with you.
