The Basic Priciples Of Web Design: Bodmin Businesses
Running an IT company in Bodmin comes with its own set of challenges, doesn’t it? The competition’s fierce, and staying ahead means paying attention to the smallest details on your website. If your site’s footer is just an afterthought, it’s time to change that. Believe it or not, footers hold precious real estate on your site, pulling their weight in ways you might not expect.
At Wired Media, we’ve been working with businesses in Bodmin, like yours, enhancing every website component, including those down at the bottom. It’s not just about aesthetics; it’s about functionality and leaving a lasting impression. If you’re ready to make every inch of your site count, check out our Web Design services. But first, let’s talk about the ways you can give your site footer a makeover.
Connect with the Community
Being in Bodmin offers a unique opportunity to weave local charm into your digital presence. Your footer is the perfect place to showcase your connection to the local community. Consider adding a section for local events or news updates that resonate with visitors from the area. Doing so not only boosts your local SEO but also strengthens your bond with Bodmin residents. If your business supports local charities or initiatives, give them a shout-out here.
Showcase Essential Information
Your footer should be a treasure trove of necessary information. Visitors often scroll to the bottom looking for quick links like contact information, office address, or operating hours. Ensure these are prominently displayed. For Bodmin IT companies, it could be worthwhile to include a map or directions to your office if you welcome clients on-site. Don’t forget to keep these details up to date to avoid frustration.
Improve Navigation
A useful footer can vastly improve navigation, keeping your visitors on your site longer. Consider the user journey when structuring your footer links. Group them by category, such as services, support, resources, and corporate info. Add links to popular blog posts or helpful guides relevant to the local IT landscape in Cornwall. This thoughtful organisation enhances user experience, allowing them to find what they need faster.
Boost Trust with Certifications and Awards
Displaying any certifications or awards your company has received builds credibility. If you’ve been recognised in Bodmin or in the larger tech community, flaunt those accolades. Don’t shy away from including partner logos or affiliations with trusted organisations. They instil confidence in your site and business, compelling visitors to consider you over competitors who might not display such transparency.
Highlight Social Proof
Testimonials and reviews are powerful tools to enhance your credibility. If your clients in Bodmin have provided glowing reviews, feature these prominently. A small section in the footer can be an excellent spot for a rotating testimonial widget. This constant reminder as users browse your site subtly nudges them towards engaging with your services.
Engage with Clear Call to Action (CTA)
Your footer shouldn’t be just a dumping zone for links and info. It can be a powerful tool for driving action. Think about what you want your visitors to do next. Whether it’s signing up for a newsletter, scheduling a consultation, or following your social media profiles, make sure the call to action is clear and straightforward.
Don’t Forget About SEO
Footers play a role in your overall SEO strategy. Strategically use anchor text and include a strong internal link or two that guide search engines and users alike. Make sure your Bodmin IT services are easy to find and understand. Remember that footers can contribute to keyword strategy, but ensure it’s natural and not overstuffed.
Conclusion
Making improvements to your site footer might seem minor, but as we’ve discussed, it can significantly impact your local business visibility and user engagement. You’re not just enhancing navigation and providing essential info; you’re building trust and a sense of community. It’s a part of showcasing your expertise and reliability in the Bodmin IT industry. If you’re ready to step up your online presence, consider our specialised Website Design in Bodmin services and see how small changes can lead to significant results.
