The Basic Priciples Of Web Design: Ashford Businesses
In today’s digital landscape, having an accessible website isn’t just a regulatory requirement; it’s a strategic advantage. If you’re a management consultant based in Ashford, this matters more than ever. Ensuring your website can be accessed by everyone, including people with disabilities, can widen your client reach. With a focus on accessibility, you can show your commitment to inclusion, which can resonate positively with potential clients.
Wired Media understands the challenges and opportunities in rural areas like Ashford, where local businesses crave the digital exposure typically seen in larger cities. Creating an accessible website is key to connecting with potential clients in Ashford. Our Web Design services include ensuring your site is not just visually appealing but also functionally inclusive for all users. Here’s how you can achieve that in simple, practical steps.
Understand the Basics of Web Accessibility
Web accessibility means designing websites that everyone, regardless of disability, can use. This involves several factors, such as contrasting colours for readability and keyboard navigation for those unable to use a mouse. Start by familiarising yourself with the WCAG (Web Content Accessibility Guidelines) to ensure your site meets international accessibility standards. This way, you protect yourself legally and improve user experience.
Utilise Accessible Design Tools
There are numerous design tools available that can assist you in creating a more accessible website. Tools like WAVE and Axe can help identify areas of your site that may not be up to par. Taking a proactive approach in using these tools can save you time and money while also improving the user experience. You’ll want to periodically test your site to maintain and improve its accessibility as standards evolve.
Create Meaningful Alt Text for Images
Alt text isn’t just a box to tick; it’s a way of ensuring visually impaired users can understand the images on your site. This is crucial for a management consultant’s website where case studies or client testimonials may include visuals. Make sure all images have descriptive alt text to offer context to screen readers. This small change can make a big difference in how users interact with your site.
Ensure Keyboard Navigation is Possible
Many users rely on keyboards rather than mouse inputs, so ensure your site is navigable through a keyboard alone. This involves checking that all interactive elements, like links and forms, can be accessed and used without a mouse. Consider the flow of navigation and ensure that it’s intuitive, logical, and linear. This practice not only helps those with disabilities but can also streamline navigation for all users.
Implementing Local SEO with Accessibility
In Ashford, competing in local search rankings is tough. An accessible website can also aid your local SEO efforts. When you structure your data well, ensure meta tags are descriptive, and use diverse media types with proper text alternatives, you’re optimising for both visibility and accessibility. This way, potential clients searching for management consultants in Ashford can find your accessible, user-friendly site with ease.
Gather Feedback from Real Users
Nothing beats real-world testing. Use friends, family, or even existing clients in Ashford to test your site. Gather feedback about what works and what doesn’t. Look at how they navigate your site and use their insights for improvement. This will not only improve your website but also strengthen your business relationships locally.
Train Your Team and Update Regularly
Your job isn’t finished once your website is up and running. Continually train your team on the importance of accessibility and stay updated on the latest guidelines. This ensures your site evolves with your business and the digital landscape. Regular updates mean keeping on top of accessibility needs while keeping your site fresh and relevant.
Conclusion
Creating an accessible website is an ongoing journey, especially for management consultants who rely heavily on client interaction. But fear not, Wired Media is here to help guide you every step of the way. Make accessibility a priority, and your website will not only serve more people but elevate your brand in Ashford. Reach out to us for Website Design in Ashford that puts accessibility first.
