Getting Started With SEO: Folkestone Businesses
Is your financial advising service in Folkestone not getting the attention it deserves online? In an age where Google is the first port of call for most people looking for services, you need your business to pop up in the right places. By optimising your Google My Business profile, your prospects can find you quickly and effortlessly. Good optimisation means more off-the-high-street foot traffic or more steers towards your website.
You might have heard the term SEO tossed around, but let’s focus on how you can use Google My Business specifically to benefit your business. If you want to see how SEO can make a big difference, check out our detailed insights here. In this blog, you’ll get straightforward tips on improving your visibility through effective and smart profile tweaks without getting bogged down in jargon or unnecessary details.
Keep Your Business Information Accurate
Keeping everything accurate might seem like a no-brainer, but you’d be surprised how often businesses slip up in this area. Start by ensuring that your business name, address, and phone number are spelt correctly and match what’s on your website and other listings. This consistency aids Google’s algorithm and ensures customers don’t get confused or misdirected when they try to find your office.
Local Knowledge Goes a Long Way
Make sure you leverage local Folkestone landmarks or places relative to your office when filling in your business description. Mentioning you’re just around the corner from, say, Folkestone Harbour or The Leas instantly sets the scene for potential clients. Local ties like these strengthen your connection with verifiable local features, which Google appreciates. It also tells clients that you’re genuinely a part of the community.
Use the Right Categories
Choosing the right category for your services ensures that when someone types “financial advicers in Folkestone,” you’re in the mix of relevant results. While there might be a temptation to put your business under multiple categories, it’s often better to stay focused on the most accurate ones. This makes your profile stand out for the exact services you provide, rather than getting lost in the mix.
Gather Reviews From Happy Clients
Ever decided on a service based on reviews? Most people have. Encouraging happy clients to leave positive reviews might be the push your profile needs to get more views. It’s about authentic experiences and what better way than through genuine client reviews? Remember to respond to reviews, good or bad. Showing interaction can mean a lot to potential clients browsing your profile.
Visual Appeal: Add Photos and Posts
Photos give your business personality and help it stand out. Whether it’s pictures of your office, your smiling team, or even the lovely Folkestone waterfront, they all add an authentic look to your profile. Similarly, regular posts about local events, market updates or financial tips keep your profile active and engaging. It’s just another way to keep you in front of your audience without being in-your-face advertorial.
Track and Adjust with Insights
Google offers an insights tool that shows how your profile is performing. Make use of it! It shows you how people find your profile, what actions they take, and more. Tracking these details allows you to make informed adjustments. If something’s not working, change it. Like how your audience is more interested in mortgage advice than pension plans, tweak your profile’s focus accordingly.
Conclusion
Optimising your Google My Business profile in Folkestone doesn’t have to be a massive chore. By adapting these tips, you’ll find it’s all about making sure the right people see you at the right time. You’ve got the brains for numbers, we hope these insights help you grow your audience as easily as adding up the figures.
If you’re ready for a more hands-on approach to managing your search visibility, why not reach out for professional SEO Management in Folkestone?
