Getting To Grips With SEO: Bewdley Businesses
If you’re running a hotel in Bewdley, you’ll know how essential it is to keep up with digital trends. Whether it’s attracting tourists or keeping locals engaged, Google’s where your next guests are checking out accommodations. That’s where Google My Business (GMB) steps in. It’s your ticket to appearing in local searches and grabbing a good chunk of free advertising. However, just having a GMB account isn’t enough. You need to optimise it so you stand out from your competitors.
Wired Media works closely with businesses to improve their SEO, helping them rank higher and attract more guests. For hotels in Bewdley, this means more heads on beds and boosting the local economy. Imagine your hotel listing popping up every time someone types “best hotels in Bewdley” or “places to stay near the River Severn”. Sounds good right? But how exactly can you get there?
Claim Your Google My Business Listing
First things first, you’ll need to claim your hotel’s GMB listing. You’d be surprised by how many don’t do this. Google automatically generates business listings, so it could exist without you even knowing. Pop in your hotel’s name in Google Maps or a standard search and see if it’s already listed. If it is, claim it. If not, create a new listing. Once you’re in control, you can start adding all the key information that potential hotel guests look for.
Provide Accurate and Comprehensive Information
With your listing under your control, ensure all the information is bang on. Input your hotel name, address, phone number, and website. Double-check it all, because you don’t want a small error turning into a big issue down the road. Brexit might have left Bewdley unfazed, but a simple typo could mean lost business. Add your business hours too; make them as comprehensive as possible. Even list bank holidays if you can. Many people check this before booking, particularly around peak tourist times.
Upload High-Quality Photos
Let’s be honest, photos can make or break a booking decision. People are visual by nature. Upload high-quality images of your hotel: rooms, lobby, dining areas, local attractions, and even the picturesque views Bewdley offers. Capture the magic of the Wyre Forest or the charm of the Severn Valley Railway. Ensure your photos are current. Seasonal updates can be handy as well; snow-dusted winter views or a sunlit summer garden. A picture is worth a thousand words, but it can also be worth quite a few bookings.
Encourage Customer Reviews
Reviews are gold. Many rely on them before making any decision, and booking a hotel is no different. Encourage your guests to leave reviews on your GMB listing. Don’t just sit back and wait. After your guests check out, consider sending a polite email thanking them for their stay and asking them to leave a review. Address both the good and not-so-good reviews promptly. Nobody’s perfect, and customers respect honest, open communication. Remember, each review is a chance to enhance your reputation.
Use Google Posts and Updates
Google Posts are a handy tool to get news or updates out there. It works similarly to social media. Run a promotion, host an event, or have a new service available at your hotel? Create a Google Post about it. These show up in your business profile when someone finds your hotel in search results or maps; it’s an ideal way to keep potential guests informed about what’s new. Since you’ll want to keep your listing fresh, posting regularly in this section is a smart move.
Monitor Insights and Performance
Don’t forget to monitor your GMB insights. Some people skip over this step, which leaves valuable information untapped. Use insights to understand your audience better. How are people finding you? Where are they clicking? Which photos do they love the most? GMB insights pull back the curtain and let you see all these details. The more you understand your audience, the better you can cater to them. Pop into this section on a regular basis, and adjust your strategies based on what’s working (or not working) for your hotel.
Local Bewdley Engagement
Being located in Bewdley adds unique advantages to your marketing strategies. Collaborate with local businesses in the area. Cross-promote with local restaurants or tourist hotspots. Think about setting up small promotions or discounts if guests show they visited a nearby location like West Midland Safari Park. This drives more engagement not just for you, but for the community too. Use your GMB to give shoutouts to these partnerships or community events. It’s not only great for SEO but also solidifies your place within the community.
Conclusion
Optimising your Google My Business listing doesn’t have to be daunting. With a few tweaks, you can make your Bewdley hotel not just visible but the go-to choice for visitors. From managing reviews to using Google Posts, you now have actionable insights to boost your online presence and attract more guests. Keep at it, regularly update your listing, and you’ll find optimising GMB a rewarding experience.
If you’re looking for help with this and much more, check out our SEO Management in Bewdley page. We’ve got the expertise and tools to make sure your hotel shines bright in every digital corner.
