Introduction To SEO: Kent Businesses
SEO is always changing, and keeping up can feel like a full-time job. If you’re running a solicitors’ firm in Kent, updates this year are going to be especially crucial to pay attention to. Search engines are becoming more intelligent, changing the rules almost overnight. But don’t worry, we’ve got your back. If you want to catch up on the basics, you can start by checking out the SEO page we’ve prepared specifically for Kent businesses.
This blog post aims to keep things simple and straightforward. We’ll look at the most important 2024 SEO updates that legal practices in Kent should not overlook. By implementing these new strategies, you’ll be in a better position to improve your online presence and, ultimately, your bottom line. Let’s get stuck into the nitty-gritty.
AI and Machine Learning in Search
Earlier in the decade, artificial intelligence and machine learning started playing a bigger role in search algorithms. By 2024, this trend has only continued to grow. For solicitors in Kent, this means more personalised search results for potential clients. Make sure your content is relevant and helpful to fit these algorithms. Quality content, tailored to your audience’s needs, is crucial. Well-organised information about your services will help ensure visibility in local searches.
Voice Search Optimisation
More people have started using voice search when looking for legal services. Thanks to smartphones and virtual assistants like Siri and Alexa, searching has never been easier. But here’s the catch: the phrasing in voice searches is different from typed-out queries. People tend to ask questions as if they’re talking to a person. To adapt, include conversational language in your content. FAQs and naturally-flowing content can boost your chances of appearing in voice search results.
Local Search Enhancements
Kent locals will be looking for services close to them, and search engines have improved their local search features. Earlier, location data was not as refined, but now, users expect accurate and quick information. Make sure your business details are up-to-date on platforms like Google Business Profile. Address, phone number, and opening hours should all be current. This can help you appear in those “solicitors near me” searches people often use.
Mobile-first Indexing
Mobile-first indexing is not new, but it’s worth reiterating its importance. More than half of all web traffic now comes from mobile devices. Thus, search engines primarily use the mobile version of your site for indexing and ranking. Ensure your website is responsive and user-friendly on mobile devices. Loading speed, font size, and easy navigation are aspects you can’t ignore.
Content is Still King, But…
Content continues to be vitally important, but the type of content that ranks has evolved. Authenticity and value are now key. For Kent solicitors, this means focusing on content that adds value to your potential clients’ lives. Whether it’s a legal guide, news update, or expert opinion, make it meaningful. Write in simple language and aim to make legal jargon understandable for everyday people.
User Experience Overhaul
The user experience (UX) on your website needs to be top-notch. If someone finds your website but doesn’t like the experience, search engines notice, and they’ll be reluctant to show your page to others. Generally, UX covers everything from navigation to site speed and content readability. A better UX means a higher chance of conversion from visitor to client. Ensure your website design is pleasing and easy to navigate.
Video and Visual Content
Visual content has been on the rise for a while. In 2024, it’s not just desirable; it’s expected. Videos, infographics, and engaging images can set your practice apart from others in Kent. A short explanatory video about your services makes the information more digestible and engaging. Make sure all visual content is high-quality and relevant to your services.
Schema Markup and Structured Data
If you’re not yet using schema markup and structured data, you’re falling behind. This code helps search engines understand the content of your webpages. For solicitors, this could include marking up reviews, legal services offered, and more. This extra layer of data improves your chances of appearing in rich search results, directing more traffic to your site.
With these updates in mind, you can tailor your SEO tactics to meet current standards. If all this seems a bit overwhelming or time-consuming, consider outsourcing this task to experts who offer SEO Management in Kent. They can focus on these strategies, allowing you to dedicate attention to what you do best: helping your clients.
