Introduction To PPC: Harlow Businesses
Finding your way through the fast-paced world of takeaway and fast food can be tricky, especially in bustling local areas like Harlow. You want your business to stand out from the crowd and attract those hungry customers looking for a quick and delicious meal. While word of mouth and tasty dishes can get you far, leveraging online advertising might be what you need to boost your local visibility further. One of the most effective ways to do this is through pay-per-click (PPC) advertising.
Perhaps you’ve dabbled in PPC before or maybe you’re considering it for the first time. Either way, using PPC effectively can help your Harlow-based business rise above the noise. Done right, ad extensions can make all the difference. These handy add-ons give your ad more appeal and allow potential customers to interact with your business in new ways. If you’re keen to optimise your ads, check out our PPC services to help Harlow businesses thrive.
What are PPC Ad Extensions?
Think of ad extensions as the cherry on top of your PPC campaigns. Simply put, they’re add-ons you can include with your text ads to add more information or offer additional options for interaction. Extensions might include additional links to various sections of your website, your phone number, location, or even your business ratings. They extend your ad, giving potential customers more reasons to click.
Why Use Ad Extensions for Your Takeaway Business?
Ad extensions can help you stand out, especially when your local market, like Harlow, is quite saturated. Let’s face it, customers have plenty of options, so any edge can be valuable. Extensions are free to add and can significantly improve your ad’s performance by making it look more comprehensive and higher in value. You’ve crafted the perfect online menu, so why not help your customers find it even quicker?
Sitely Extensions and How They Work
Sitely extensions can be a game-changer for takeaway and fast food businesses. With these, you can divert customers directly to key parts of your website, such as your menu, hygiene ratings, or special deals page. That way, they find exactly what they’re after without any hassle. Consider pointing them towards your ‘Deals of the Day’ page to capture interest with exclusive offers and special discounts. Customers appreciate simple, quick navigation, and this directly contributes to a positive user experience.
Location Extensions: Put Harlow on the Map
You want your visitors to know exactly where to find you in Harlow. That’s where location extensions come into play. They link your Google My Business account to your ads so that your address appears directly within the ad. Users often click on ads with convenient proximity details, which could increase your footfall significantly. You can accompany these with a clickable ‘call now’ button to make reservations ultra-easy.
Call Extensions to Eliminate Barriers to Contact
Call extensions allow users to tap and call directly from their smartphones. Imagine a busy commuter in Harlow making a quick call to order dinner while they’re on the move—it couldn’t get simpler for them. In a town with as many on-the-go residents as Harlow, making your contact options seamless can give you a significant advantage over competitors who don’t eliminate this barrier.
Harnessing Review Extensions
People trust other people, and that’s where review extensions shine. By adding reputable third-party reviews to your ads, you increase credibility. Good reviews can be the tipping point for a potential customer’s decision. If your takeaway has stellar reviews, shout it from the digital rooftops—and you might just see those positive affirmations translate into eager foot traffic.
Implementing ad extensions quickly
To implement these extensions, head to your Google Ads dashboard and select the campaigns you want to enhance. From there, choose ‘ad extensions’ and pick from site links, call, location, or review extensions. Always choose extensions that align with your business goals and think from the viewpoint of your customers.
Make sure you track performance as well. It’s important to review which extensions perform best and optimise them accordingly. You might notice that customers in Harlow really value quick access to special deals or easy directions—let that guide your choices. Consider split testing to see which formats yield better results.
Final Thoughts for Harlow Businesses
Ad extensions are an incredibly resourceful tool to use in PPC campaigns. They provide more information to potential customers and lead to increased engagement. Whether you’re new to PPC or you’re expanding your current strategy, focus on effective extensions for improved visibility and interaction. Make sure you regularly review your campaign to keep up with Harlow’s ever-changing market dynamics.
Explore how our team can assist you with PPC Management in Harlow. We’re here to help you optimise your ad spend and successfully attract customers who are excited to walk through your doors.
