Beginners Guide To PPC: Oxfordshire Businesses
Starting a car charger installation business in Oxfordshire can be a thrilling venture, especially with the growing demand for electric vehicles. You’re not alone in aiming to reach potential customers effectively. That’s where Google Ads Extensions come in. If you’ve heard of them but haven’t explored their potential yet, you’re in for a treat. Extensions have been transforming the way local businesses, like yours, connect with nearby customers.
By smartly utilising these extensions, you stand a better chance of appearing in the right searches at the right time. With Google Ads, you’re not just showing up as a sponsored result. You can actually enrich your ad with extra information, like your location or special deals. If you’re already familiar with PPC, you know that every detail matters. Head over to our PPC page for more targeted strategies.
Why Use Ads Extensions?
Ads Extensions have become a valuable tool over the years, especially for businesses looking to make an impact in a specific area, like Oxfordshire. These extensions give you the chance to provide more context about your services. Imagine being able to add your phone number, regional offers, or even customer ratings directly in your ad. Sounds handy, right? This means you give potential local clients a reason to choose your services over others even before they click through to your site.
Getting Started with Location Extensions
If you’re focused on serving the Oxfordshire area, location extensions are a no-brainer. They allow you to add your business address to your ad. Why is this great? Because when people search for car chargers near them, you’re more likely to pop up if they’re in the vicinity. This could also help guide them to your physical premises for consultation. Simply link your Google My Business account to your Google Ads account and start setting up those location details.
Optimising Your Call Extensions
Got a team ready to chat? Then call extensions will be your best mate. Add your phone number to your ad so potential customers can easily get in touch without navigating through your website. This is particularly useful if you’re offering consultations or immediate support. But remember, it’s most effective when you have someone available to answer the calls during your ad’s active hours.
Boosting Engagement with Sitelink Extensions
Sitelink extensions are another feature to give users quick access to different parts of your website. For instance, you could direct them to pages about installation packages, customer testimonials, or even a page dedicated to any offers you have just for Oxfordshire customers. Having your most important links accessible makes it easier for users to navigate directly to what interests them.
Highlighting Promotions with Price Extensions
Everyone loves a good deal, right? With price extensions, you can display specific service prices right within your ad. This could be an excellent choice if you’re running any seasonal offers or discounts. It opens the door for potential clients to compare prices without needing to dig deeper, thus increasing your chances of capturing their interest promptly.
Driving Decisions with Review Extensions
People trust recommendations from others. By using review extensions, you can feature positive feedback from reputable sources directly in your ad. While Google paused some of its review extension features recently, it’s worth keeping an eye out for any new updates, as these could significantly impact your business’s credibility online.
- Track the performance of your extensions: Keep an eye on which extensions are bringing in the most clicks and responses.
- Try A/B testing with different extensions: Experiment to see which combinations work best for your target clientele.
Keeping Your Ads Fresh and Relevant
Regularly updating your ad extensions helps keep them relevant and engaging. As the technology and competition change, so should your strategy. Consistently monitor your ad performance and adjust your extensions to reflect any new offerings or changes in your business.
- Ensure your extensions align with your business goals.
- Stay updated on Google Ads’ latest features.
Conclusion
Being a car charger installer in Oxfordshire, or anywhere, involves standing out to local customers effectively. Google Ads Extensions give you that extra edge, offering potential customers additional ways to learn and choose your services. From location and call extensions to pricing and reviews, use these tools to enhance your online presence and tap into the local market more efficiently.
For expert assistance in optimising your ad campaigns and extensions, consider our PPC Management in Oxfordshire. Make your business shine brighter on Google.
