Beginners Guide To PPC: Wiltshire Businesses
You’re here because you want to make your Wiltshire driving school stand out online, right? Google Ads could be your best friend, especially when you know how to use ad extensions properly. This little trick can give your business the spotlight it deserves and, lucky for you, we’ve got the know-how to make it happen. By the end of this post, you’ll be well-versed in the world of Google Ad extensions and excited to give it a go.
If you’ve already been exploring online advertising, you might have heard about PPC. It’s a great way to attract local learners if you know how to work it. Extensions add an extra layer, sharing more info about your driving school. Let’s dive into this game-changer together, and see how it can transform your advertising strategy here in Wiltshire.
What Are Google Ads Extensions?
Before you dive in, you need to get your head around what extensions actually are. Simply put, they offer more information alongside your standard Google ad text. Think contact details, pricing, or even a quick link to your testimonials. These extra snippets can encourage locals to pick you over others in the area.
Why Use Ad Extensions in Wiltshire?
Wiltshire is a unique spot, with its mix of bustling towns and serene countryside. This means your potential students could be anywhere, from Chippenham to Devizes. By using ad extensions, you can cater to various needs, ensuring you’re the first choice whether someone is in a nearby town or a little farther out.
Types of Ad Extensions to Consider
Each business is different, but some ad extensions really prove their worth. Sitelink extensions might be a good place to start, offering direct access to your most important pages like ‘About Us’ or ‘Prices’. Location extensions are also handy, helping potential learners find you easily. And for those offering seasonal discounts or deals, promotion extensions could add just that little bit of magic.
Implementing Sitelink Extensions
It’s easier than you think to add sitelinks. Direct links to specific pages make it simpler for users to find what they want. If you’ve got a section on your site that answers potential pupils’ questions, linking to it can boost engagement. Try and think like a learner: what questions are they asking and how can you help answer them quickly?
Location Extensions for Targeted Reach
Location, location, location. When people search for driving schools, chances are they’re expecting something nearby. By using location extensions, you can show you’re just around the corner. If your school’s in Salisbury, imagine the advantage of popping up with your local address when someone nearby searches “driving lessons”.
Smart Use of Call Extensions
What about those who prefer a good old-fashioned chat? Call extensions are the way to go. Make sure you have your phone handy because seeing your number encourages spontaneous calls. You’d be amazed at how many of your potential students prefer this human touch, especially in a more rural area like Wiltshire where personal interaction can play a key role.
How to Track Your Success
- Monitor Click-Through Rates (CTR): See who’s engaging with your ads.
- Utilise Conversion Tracking: Measure your ad’s impact beyond just clicks.
These insights can help you refine your strategy. Over time, you’ll learn what works best for your school and adjust your approach accordingly.
Keeping Your Extensions Updated
Things move quickly online, and what attracted learners today might not work tomorrow. Keep your extensions fresh and relevant. If you’ve started a special weekend class in Trowbridge, update your ad to reflect that. Regularly updating your extensions ensures you’re always showcasing what’s best about your school.
Final Thoughts: You’re In Control
You’re empowered to enhance your ad game by using Google Ads Extensions for your driving school in Wiltshire. It’s about trying different strategies, understanding what your students want and keeping everything relevant. As you dive into the world of Google Ads, remember, it’s not a sprint but a marathon.
Want more insights on how to optimise your campaigns? Wired Media offers expert PPC Management in Wiltshire. We help businesses in Wiltshire and beyond to stay ahead and thrive in the digital landscape. Let’s work together to put your driving school on the map.
