Getting To Grips With PPC: Weymouth Businesses
Google Ads can be a brilliant tool to boost your online presence, especially in competitive areas like Weymouth. If you’re investing in digital marketing for your roofing company, you know every click counts. One way to make the most of your PPC efforts is by using Google Ads extensions. These little add-ons can do wonders for increasing your ad visibility and interaction, but knowing which ones to use and how to use them is crucial.
In this post, we’ll explore how you can make the most out of Google Ads extensions. The goal is to help your Weymouth roofing company stand out in search results, driving more clicks to your site and, ultimately, getting more business. So, whether you’re new to Google Ads or just looking for ways to optimise your strategy, keep reading for some tips that are easy to implement but effective.
What are Google Ads Extensions?
Google Ads extensions are additional bits of information that can be added to your ads. They don’t cost anything extra to use, but they can significantly boost the performance of your campaigns. They make your ads bigger and more informative, which can often lead to better click-through rates. So, why wouldn’t you use them?
Types of Extensions to Consider
Every roofing company can benefit from different types of extensions, depending on their goals. For a business in Weymouth, using location extensions can help you connect with local customers by showing them where your business is based. Call extensions are also valuable, particularly if you want potential customers to reach out by phone. Plus, if you have a promotion, using promotion extensions can draw more attention to offers and discounts.
Maximising Local SEO with Location Extensions
For a business serving a specific area like Weymouth, location extensions should be a top priority. These extensions show your address and a map link in the ad, pointing local prospects straight to your business. This is inviting to customers in Weymouth who want to hire a local roofer. Having your location prominently displayed can offer immediate relevance and trust—you’re not just another company on the internet; you’re right there in their community.
Drive Direct Contacts with Call Extensions
Sometimes potential clients want to pick up the phone and speak to a real person. Call extensions make that easy. This extension adds a phone number to your ad, meaning mobile users can call you directly with a click. It’s perfect for roofing businesses that prioritise customer relations and personal service. In Weymouth, where local connections matter, this extra step in customer service can give you the edge.
Highlight Deals with Promotion Extensions
If you’ve got offers or discounts for your roofing services, promotion extensions are fantastic for drawing more attention. They show up with a price tag icon and are a natural attractor for bargain hunters. In regions like Weymouth, where word of mouth is key, tapping into promotions can spread your name faster than a seagull raid on chips!
Use Sitelink Extensions for Better Navigation
Sitelink extensions can assist you in pointing users to specific pages on your website. You might link to your services page, testimonials, or contact form. By directing users to content that’s relevant to their search, you’re more likely to keep them on your site and move them down your sales funnel. Weymouth users, especially, might appreciate a direct link to a gallery showing your past work in the area.
Structured Snippet Extensions: Showcase Your Services
This is about showing potential customers exactly what you offer. A structured snippet extension allows you to list specific services, like ‘roof inspections’ or ‘leak repairs’. This can increase the appeal of your ad by providing more direct information about what kind of roofing work you do. Mentioning services specific to the needs of Weymouth homes can further engrain your presence in the local market.
Benefits of Using Ad Extensions
Using ad extensions can help your Weymouth roofing company attract more potential customers by offering more immediate information. They also improve ad visibility and make your ad appear more relevant. This simple tool can greatly improve your click-through rates, making your investment in Google Ads more worthwhile.
Getting Started with Extensions
If you’re not using extensions yet, start by testing a few that align with your goals. You’ll need to be strategic—don’t just add them all at once. Instead, pick the extensions that best suit your immediate needs and evaluate their performance over time. Make changes based on what works and what doesn’t. Over time, you’ll find the right mix for your campaigns.
Conclusion
Extensions are powerful tools in your PPC toolkit that can help improve your ad performance and drive more local leads for your Weymouth roofing company. By implementing the right extensions, you can enhance your ads with valuable information, making them more appealing and relevant to your target audience. This is especially effective in local markets like Weymouth, where community trust and reputation matter significantly.
For more detailed assistance in setting up your PPC strategy, consider exploring our PPC Management in Weymouth services. We can help tailor your campaigns, optimise existing efforts, and ultimately drive better results for your business.
