Getting Started With PPC: Stoke On Trent Businesses
Hey there, Stoke On Trent roofers! You’re probably always looking for ways to outshine the competition, right? Well, one way to do just that is by improving your quality score on Google Ads. If your quality score is slipping, it’s not just your online rep that’s on the line—you’re also paying more for those valuable clicks. And that just doesn’t seem fair. If you’re scratching your head about how to improve it, you’ve come to the right place. We’ve got some practical tips to help you ace your Google Ads and get the most bang for your buck.
Whether you’re just starting with pay-per-click or a seasoned pro, everyone can use a refresher now and again. This isn’t about learning buzzwords or complicated jargon—it’s about getting your roofing services noticed in all the right ways. If you’re running PPC campaigns in the Stoke area, boosting that quality score could mean more calls, more jobs, and more happy customers on your books. Let’s get you set up for success.
Why Quality Score Matters
Alright, let’s dive in. Quality score is Google’s way of deciding how relevant your ads are. If Google thinks your ad isn’t hitting the mark, it’ll cost you. A higher quality score can mean you pay less for each click and get better ad placements. Think of it as Google’s way of nudging you to create ads that actually work for customers. For a roofing company in Stoke On Trent, where local knowledge and trust count, making sure your ads are spot-on can set you apart.
Focus on Relevance
This one’s important. Your ad copy needs to match what people are searching for. If you’re a roofer in Stoke, make sure you’re targeting keywords that locals use. Mention your location—Stoke On Trent—in your ads and landing pages. This tells folks you’re not just any roofer; you’re their local expert. Zeroing in on this helps Google know your ad is what people need to see.
Landing Pages and User Experience
Let’s be honest—your ad can promise the world, but if your landing page doesn’t deliver, users won’t stick around. Check that your landing pages load quickly and are easy to navigate. Make sure the page they land on matches the ad they clicked. If they’re expecting great roofing deals and land on a page that talks about another service, they’ll bounce right out of there. Keep your landing pages as inviting as your sales pitch. Plus, happy users mean better quality scores.
Ad Extensions Are Your Friend
Ad extensions help make your ads more useful and can boost your click-through rate. You can add extra info like phone numbers, reviews or even link to specific pages on your site. If you offer emergency roofing repairs, extensions can get that crucial info across. Not only do extensions give potential clients more reasons to choose you, they also improve your ad’s visibility. More visibility usually means a better quality score.
Clickable, Enticing Ads
Nailing down ad relevance is crucial, but don’t forget to make them irresistible too. Experiment with different wordings in your ad text to find what brings in the most clicks. Use calls-to-action that create urgency like “Call Now for a Free Quote!”. You’re in a competitive space, and every little tweak helps when customers are scrolling through options.
Always Be Testing
Don’t just set your ads up and leave them. You should constantly be testing different elements of your campaign. Google Ads offers tons of metrics to keep track of. Test variations of your ads with different headlines or calls-to-action. Notice which perform best and adjust accordingly. This trial and error approach can be your best tool for consistently boosting your quality score.
Utilise Local References
Being a local company, you have the upper hand. Use Stoke On Trent’s popularity or landmarks in your ads. A mention of Hanley’s busy streets or the needs of families in Burslem can make you relatable. Making your audience feel you know their area well builds an instant connection, which not only helps with your ad performance but shows Google your ads are relevant and trustworthy.
The Historical Importance of PPC Success
From 2023 till now, roofing companies who consistently monitored and adapted their PPC strategies saw marked improvements. Before 2024, many found that investing time in testing ads and focusing on relevance paid off by increasing both click rates and quality scores significantly.
Ready to take your roofing company’s ads to the next level? Our team at Wired Media is here to support you with PPC Management in Stoke On Trent. Let’s help boost your quality score together.
