Introduction To PPC: Brighton Businesses
Picture this: you’re running a mortgage company in the vibrant city of Brighton, a place buzzing with opportunity and community spirit. You’re keen on reaching out to potential clients who are searching for mortgages online. Enter Google Ads, a tool that has, since made it possible for businesses to directly connect with interested audiences. But what’s the secret to standing out even more? That’s where Google Ads extensions come into play.
Now, you might already be familiar with the concept of Google Ads. It provides a platform to create ads that pop up when users search for related terms. But in a competitive market like Brighton, using PPC with a pinch of creativity can set you apart. This blog will explore how you can use Google Ads extensions to give your mortgage business that extra boost it deserves.
What Are Google Ads Extensions?
Google Ads extensions are nifty tools that add value to your ads. Instead of just showing the usual headline and URL, extensions allow you to include extra bits like phone numbers, location, or even links to specific services. In Brighton, where competition is stiff, these extras can make a significant difference in grabbing attention.
Drive Local Traffic with Location Extensions
Brighton’s charming lanes and seaside views make it a unique place to live and work. If you have a brick-and-mortar office in the city, location extensions are a must. They enable your ad to feature your business address, a map, or even directions. This convenience ensures that local clients know exactly where to find you when they need advice on mortgages.
Call Extensions: Make It Easy for Clients to Reach You
Call extensions are perfect for pushing potential clients to pick up the phone the moment they see your ad. In a time when people want fast, helpful solutions, the ability to call directly from an ad can be a game changer. This feature means a prospective mortgage client can connect with you immediately, improving the chances of conversion.
Consider Using Sitelink Extensions
Sitelink extensions offer a smart way to direct users to specific parts of your website. Perhaps you’ve got an article explaining the mortgage process or a page dedicated to first-time buyers. By adding sitelink extensions to your ads, you can drive prospective clients straight to the information they need, enhancing their user experience.
Highlight Your Offers with Promotion Extensions
Everyone loves a good deal, right? With promotion extensions, you can display special offers on mortgages or rate discounts directly in your ad. Considering Brighton’s competitive housing market, a well-timed discount might just be the nudge someone needs to choose your services over another company’s. Plus, promotion extensions grab attention, making your ad more likely to stand out in search results.
Utilise Structured Snippet Extensions for Additional Information
Structured snippets provide extra context about the features or services you offer. For instance, if your firm specialises in various types of mortgages, your structured snippets can list these options clearly. This clarity goes a long way by giving potential clients a quick glance at what they can expect, helping them feel more informed.
Ad Extensions Best Practices
Mastering ad extensions requires frequent updates and a sharp focus on what works. First, ensure relevance to your Brighton audience and update your extensions based on feedback or changes in your offers. Experiment with different extensions to see which ones resonate best with your local demographic. Lastly, always keep your client’s needs in mind; tailor updates that address their concerns or questions about mortgage solutions.
Measure Your Success
- Check which extensions drive most engagement.
- Use analytics to understand local client behaviour.
Take time to regularly check your ad performance, especially regarding extensions. Google Ads offers analytics tools to track extension effectiveness. Use this information to tweak and improve future campaigns. How often do people call using the call extension, or how many follow directions to your Brighton office? Adjusting based on actual data from your campaigns ensures you’re always refining your approach.
Ready to Get Started?
Google Ads extensions can significantly improve how you reach potential clients in Brighton’s competitive mortgage market. They not only make your ad more engaging but also ensure the clients’ journey from ad to action is seamless. Start experimenting today and watch how these tweaks can boost your business. Happy advertising!
For expert guidance and services related to advertising in Brighton, consider exploring our PPC Management in Brighton. We at Wired Media are here to support your journey.
